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New EU Corporate Sustainability Due Diligence Directive

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Sovereign Cloud in Europe: A 10-Point Plan to Realise Success

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Sovereign Cloud

Sovereign Cloud Archives - Broadcom News and Stories

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Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances.
Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Sovereign Cloud

Embracing Sovereignty in the Cloud: Opportunities for Europe’s Digital Future

How VMware Sovereign Cloud Service Providers Can Help Customers Navigate the New EU Corporate Sustainability Due Diligence Directive

Broadcom Cements European Credentials for Data and Cloud Sovereignty

A New Era for VMware Cloud Service Provider Partners Begins

From Data Protection to Taxation, the REAL Meaning of Sovereignty in the Era of Cloud and AI

VMware’s New Innovations Power Customers’ Multi-Cloud Journey

VMware Unveils New Developer, Data, and Security Services for Sovereign Clouds

VMware Accelerates Data-Driven Innovation with New Advanced Data Services Capabilities for VMware Cloud Foundation

Sovereign Cloud in Europe: A 10-Point Plan to Realise Success

Government of Monaco Adopts a VMware Sovereign Cloud

GigaOm, CxO Decision Brief: Delivering on Sovereign Cloud

Why Sovereign Cloud Should Be About Choice and Control

Embracing Sovereignty in the Cloud: Opportunities for Europe’s Digital Future

How VMware Sovereign Cloud Service Providers Can Help Customers Navigate the New EU Corporate Sustainability Due Diligence Directive

Broadcom Cements European Credentials for Data and Cloud Sovereignty

A New Era for VMware Cloud Service Provider Partners Begins

From Data Protection to Taxation, the REAL Meaning of Sovereignty in the Era of Cloud and AI

VMware’s New Innovations Power Customers’ Multi-Cloud Journey

VMware Unveils New Developer, Data, and Security Services for Sovereign Clouds

VMware Accelerates Data-Driven Innovation with New Advanced Data Services Capabilities for VMware Cloud Foundation

Sovereign Cloud in Europe: A 10-Point Plan to Realise Success

Government of Monaco Adopts a VMware Sovereign Cloud

GigaOm, CxO Decision Brief: Delivering on Sovereign Cloud

Why Sovereign Cloud Should Be About Choice and Control

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