News Releases4 min read

Analysts Confirm: AirWatch Leads Growing Latin America Enterprise Mobility Industry

451 Research Named AirWatch the "Key Mobility Player" in the Region; Frost & Sullivan Awarded AirWatch the Entrepreneurial Company of the Year for Second Consecutive Year

MIAMI, FL--(Marketwired - February 10, 2015) - AirWatch® by VMware®, the leading enterprise mobility management (EMM) provider, announced today growth throughout Latin America, culminated by two recent analyst reports. Behind regional growth in mobile adoption and bring your own device (BYOD) policies, AirWatch has accumulated a strong presence in Latin America, including leading customers Grupo Abril in Brazil, Universidad Anáhuac Mayab in Mexico, Colegio Menor in Ecuador and Inversiones la Cruz in Peru.

According to the 451 Research report, "AirWatch has laid the groundwork (in Latin America) with strategic partnerships and has built a solid presence across the region with pre- and post-sales support." 451 Research also indicated that the AirWatch portfolio can suit the needs of basic to complex mobile deployments and is a "key mobility player" in Latin America.

Additionally, Frost & Sullivan gave AirWatch the Entrepreneurial Company of the Year Award for the mobile device management (MDM) industry in Brazil for the second consecutive year. Frost & Sullivan noted the AirWatch BYOD strategy, customer support and VMware acquisition are key differentiators in the market. The analyst firm also positioned AirWatch above its competitors in the Decision Support Matrix in terms of customer impact, determined by purchase, ownership and service experience, price and brand equity and entrepreneurial innovation, evaluated by market disruption, competitive differentiation, market gaps, blue ocean strategy and passionate persistence.

"With AirWatch by VMware, we enable devices that enhance the daily lives and learning experience for our teachers and students," said Anna Karina Cruz López, iEducation director, Universidad Anáhuac Mayab. "We were among the first Mexican higher education institutions to develop content, services, applications, campaigns and tools to make our mobile program a reality, improving learning for our students and engaging teachers to guide this experience."

"The need to manage, control, authenticate and track inventory of Abril devices with access to corporate content were the main reasons we adopted a mobility strategy," said Davi Claudio, telcom manager, Grupo Abril. "Today, with the AirWatch EMM solution, we have greater confidence that our data is more secure from being violated or misused."

"AirWatch by VMware has enabled hundreds of customers across the region to simplify enterprise mobility and deploy mobile initiatives across industries," said John Loparco, director of Latin America solutions, AirWatch by VMware. "As BYOD and mobile programs grow at an accelerated rate, we will continue to dedicate resources, innovate our product and serve our customers throughout Latin America."

The AirWatch EMM platform includes localized sales and support in Latin America with multilingual AirWatch solutions in 17 languages, including Spanish and Portuguese, for all aspects of the user and administrative experience, including the administrative console, AirWatch agent, enrollment process, applications and app catalogues, self-service portal, AirWatch Browser and AirWatch Content Locker. For more information or to register for a 30 day free trial, visit

About AirWatch by VMware
AirWatch by VMware is the leader in enterprise mobility management, with more than 14,000 global customers. The AirWatch platform includes industry-leading mobile device, email, application, content and browser management solutions. Organizations can implement these solutions across device types and use cases, including complete EMM for corporate and line of business deployments, and containerized solutions for bring your own device (BYOD) programs. Acquired by VMware in February 2014, AirWatch is based in Atlanta and can be found online at VMware is headquartered in Silicon Valley and can be found online at

VMware and AirWatch are registered trademarks or trademarks of VMware, Inc. or its subsidiaries in the United States and other jurisdictions.

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, expectations for adoption and growth of mobile computing strategies in Latin America and VMware and AirWatch's role in such growth. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in consumer, government and information technology spending; (iii) competitive factors, including but not limited to pricing pressures, industry consolidation, entry of new competitors into the virtualization software and cloud, end user and mobile computing industries, and new product and marketing initiatives by VMware's competitors; (iv) VMware's customers' ability to transition to new products and computing strategies such as cloud computing, desktop virtualization and the software defined data center; (v) the uncertainty of customer acceptance of emerging technology; (vi) rapid technological changes in the virtualization software and cloud, end user and mobile computing industries; (vii) changes to product and service development timelines; (viii) VMware's relationship with EMC Corporation and EMC's ability to control matters requiring stockholder approval, including the election of VMware's board members; (ix) VMware's ability to protect its proprietary technology; (x) VMware's ability to attract and retain highly qualified employees; and (xi) the successful integration of acquired companies and assets into VMware. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including VMware's most recent reports on Form 10-K and Form 10-Q and current reports on Form 8-K that we may file from time to time, which could cause actual results to vary from expectations. VMware assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

Contact Information:

Press Contact:
Justin Grimsley
Public Relations
+ 1 404.353.6253