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Audi: Driving New Levels of Manufacturing Efficiency with VMware Cloud Foundation

Advancing innovation for more than 100 years, Audi prides itself on making fun, sporty vehicles that combine high build quality and progressive design. The company’s passion for innovation shows up in everything from the development of the Audi e-tron electric cars to its continued progress in autonomous driving.  Audi extends its use of advanced technologies […]

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A Hyperlocal Approach to Sovereign Cloud: VMware Cloud Foundation across Europe

A shifting cloud landscape Across Europe, the conversation around cloud strategy is changing. Growing regulatory pressure, geopolitical uncertainty and fatigue with hyperscaler platforms are driving organisations to re-evaluate their IT infrastructure models. For many, the answer is clear – regain control. As organisations seek greater data locality, flexibility and autonomy, demand for sovereign private cloud […]

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Building a Stronger, More Focused Partner Ecosystem to Better Serve EMEA Customers

Across EMEA, customers are reassessing their cloud strategies with a sharper focus on cost control, operational resilience, and architectural simplicity. For many, this has prompted a shift away from fragmented approaches toward more intentional private and hybrid cloud models— where outcomes, not infrastructure sprawl, define success. This reassessment has accelerated in recent months. High-profile public […]

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How ITQ is Driving Value with VMware Cloud Foundation

Today European organizations are demanding solutions that offer secure, resilient, and sovereign cloud alternatives. At our company, ITQ, a leading specialist in hybrid cloud, cloud native, digital workspace solutions, and private AI, and a Pinnacle Solution Provider Partner for Broadcom, headquartered in the Netherlands, we work with customers to meet the latest compliance and security […]

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Broadcom Expands VMware Modernization Services to EMEA Small and Medium-Sized Enterprises

Several months ago, Broadcom announced the VMware Modernization Services initiative in conjunction with TD SYNNEX in the United States. The goal was to help customers migrate to VMware Cloud Foundation 9.0 (VCF 9.0), Building on the success of that initiative, Broadcom is now expanding and formally establishing the VMware Modernization Services program under the Expert […]

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Broadcom’s Advantage Partner Program: A Clear Roadmap to Partner Success and Customer Impact

Broadcom has made significant enhancements to its Advantage Partner Program, designed to drive customer success through deeper partner engagements in the VMware ecosystem. The program is structured to provide a clear pathway to success for partners while driving greater customer value.  Building a High-Impact Partner Ecosystem The foundation of the program enhancements centers on a […]

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Breaking Down IT Silos to Maximize Private Cloud Value

Cloud is the default operating model for enterprises today, but adoption and value are often constrained by organizational structure. According to the Private Cloud Outlook 2025 report, one in three IT leaders say that siloed IT teams are the top barrier to private cloud adoption. Here’s how these silos can delay progress, and how organizations […]

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Broadcom and Partners: A Playbook for Delivering Customer Value Together

In today’s rapidly evolving technology landscape, customers are seeking alternatives to the public cloud that offer the same flexibility and scalability, but with greater predictability in cost, performance, and control. VMware Cloud Foundation (VCF) is emerging as the platform of choice. ​ Today, nine of the top 10 Fortune 500 companies and 87 percent of […]

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Driving Success Together: Broadcom’s Partner Mission

Coming back from VMware Explore 2025 in Las Vegas and Explore on Tour London, one thing is clear: the pace of digital transformation isn’t slowing down. Customers are rethinking their cloud strategies, looking for a path to a Cloud Operating Model on-premises and seeking the security and cost predictability of Private Cloud. Broadcom and its […]

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The Security Imperative

For more than a decade, cloud strategy debates often boiled down to a binary choice: public versus private. But by 2025, that conversation has changed, and enterprises are choosing their cloud environments based on the needs of individual workloads. With security and compliance top of mind, that choice is pointing to private cloud. The Private […]

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Lloyds Banking Group Extends Strategic Partnership with Broadcom to Accelerate Digital Transformation

New Long-Term Agreement Will Transform Lloyds Banking Group’s Infrastructure with New Private Cloud Environment and Mainframe Solutions for Digital Banking LONDON, 17 September 2025 – VMware Explore on Tour – Lloyds Banking Group and Broadcom Inc. (NASDAQ: AVGO) today announced a significant expansion of their long-standing partnership, underpinned by a new multi-year agreement that will support […]

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USSFCU: Powering Financial Wellness with Broadcom’s Private Cloud and Private AI

Broadcom Customer Achievement Awards recognize and celebrate our customers’ successes leveraging innovative solutions to improve operations, future-proof infrastructure and drive business outcomes. This year, Broadcom has recognized the United States Senate Federal Credit Union (USSFCU) with the Innovator award. Innovators are visionary customers who embrace VMware solutions to maximize benefits across organizations. Read more about this innovator below. […]