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VMware Delivers ‘Cloud-Smart’ Approach for the Multi-Cloud Era at VMworld 2021

Introducing VMware Cross-Cloud Services to Deliver Freedom, Flexibility and Security for Customers Across Any Cloud

PALO ALTO, Calif, October 5, 2021 -- VMworld 2021 -- At VMworld 2021, VMware, Inc. (NYSE: VMW) announced its strategy to help customers navigate the multi-cloud era with the launch of VMware Cross-Cloud services. This group of integrated services will help deliver a faster and smarter path to cloud for digital businesses, providing customers with the ability to build, run and better secure apps across any cloud with freedom and flexibility.

Today, the average organization is running roughly 500 apps to drive their business,1 and those apps are distributed across clouds. Seventy-five percent of VMware customers are relying on two or more public clouds, and 40% are using three or more.2 This multi-cloud approach increases app velocity and innovation and allows organizations to be much more agile and resilient. However, a multi-cloud environment is far more diverse, complex and distributed than anything organizations have managed in the past. This complexity often forces trade-offs between moving fast and managing risk, resulting in slower execution while increasing costs. VMware's strategy is built to help customers eliminate the tough choices and challenges by giving them a powerful combination of freedom and control in their multi-cloud business.

“Multi-cloud is the digital business model for the next 20 years, as entire industries reinvent themselves,” said Raghu Raghuram, chief executive officer, VMware. “It’s no longer about a ‘cloud first’ approach—it’s about being ‘cloud smart’. Organizations should have the freedom to choose the ’right’ cloud, based on their strategic business goals. With our cloud-agnostic approach, we are uniquely positioned to meet our customers where they are and take them where they want to go. We give every organization the power to accelerate their innovation and control their own destiny in the multi-cloud era.”

“During the past year, organizations fully embraced digital transformation as they were forced to respond to many dramatic changes, accelerating their innovation timelines at record paces,” said Richard Villars, group vice president, IDC. “Organizations rely heavily on cloud technologies to evolve and scale as they pivot to competing in a digital-first economy. VMware’s multi-cloud-focused strategy puts it in a strong position to help enterprises take full advantage of multiple clouds and their resources in their own data centers to improve resiliency and the trusted use of technology for delivery of better experiences and business outcomes.”

VMware Cross-Cloud Services for All Apps

To help customers navigate the multi-cloud era, VMware Cross-Cloud services will deliver three key advantages: an accelerated journey to the cloud, cost efficiency, flexibility and control across any cloud. VMware Cross-Cloud services expands the capabilities of VMware’s product portfolio for a multi-cloud world and will allow customers to pick and choose the services needed on the desired cloud to meet evolving business demands. VMware Cross-Cloud services is comprised of five core building blocks:

  • A state-of-the-art platform for building and deploying cloud-native apps;
  • Cloud infrastructure for operating and running enterprise apps;
  • Cloud management for monitoring and managing the performance and cost of apps across different clouds;
  • Security and networking that spans across entire multi-cloud operations to connect and better secure all apps; and,
  • A digital workspace to empower the distributed workforce along with edge solutions to deploy and manage edge-native apps.

At VMworld 2021, VMware is also announcing a variety of new innovations that span VMware Cross-Cloud services, including:

  • Cloud Infrastructure and Management: Unveiling new multi-cloud innovations to help customers move to the cloud faster and more safely, accelerate app modernization, and adopt a cloud operating model.
  • Apps: Introducing advancements in the VMware Tanzu portfolio to provide developers with the autonomy to build and deploy apps on any cloud.
  • Edge: Introducing VMware Edge, a product portfolio that will enable customers to run and manage edge-native apps across multiple clouds, anywhere.
  • Security and Networking: Announcing new security innovations to deliver end-to-end zero trust architecture inside and across cloud and app environments.

VMware introduces VMware Cross-Cloud services to deliver freedom, flexibility and security for customers across any cloud.

Customers Accelerate Multi-Cloud Journeys with VMware

LIXIL Group is a Japanese manufacturer of water and housing products that solve every day, real-life challenges, making better homes a reality. “Over the past year, a digital business model has enabled us to not only meet evolving customer needs but to also remain resilient amid disruption," said Osamu Iwasaki, SVP, leader of system development & operation, LIXIL. “Our digital infrastructure is built on a multi-cloud strategy, and VMware provides the ability and support across clouds to innovate quickly and efficiently.”

SGB-SMIT group is the number one medium-sized manufacturer of transformers for data centers in Europe. “A multi-cloud environment is the basis of our virtual company. We are regularly introducing new cloud-based apps, to disconnect from the old way of working,” said Salvatore Cassara, chief information officer, SGB-SMIT Group. “To do this, we need the flexibility to scale quickly and move workloads between cloud providers without restrictions. VMware brings together our different cloud elements and really allows us to reinvent how we collaborate, and ultimately enable innovation throughout the company.”

Western Union is a world leader in cross-border business payments. “Over the past year, we have focused on innovating to truly rally around our customers and deliver the best experience,” said Sada Iyer, head of infrastructure, Western Union. “Like many financial organizations, part of our technology modernization journey is moving to the cloud. With VMware, we have the flexible multi-cloud model required for the digital age as we look to accelerate innovation across our global platform.”  

VMware Strategy and Innovations Designed to Fuel Growth for Partners in Services and Cloud

VMware announced several new partner program innovations aligned to its customer first, partner-led strategy, including VMware Cloud Universal enabled for reseller partners, and VMware Success 360, which allows partners with master services competencies (MSCs) to, for the first time, offer their own customer success services for all the stages of the customer journey with VMware solutions. In addition, new and refreshed VMware Customer Lifecycle Incentives are designed to fuel partner growth in services and cloud.

For the latest news on how VMware is delivering a smarter path to cloud for digital businesses, visit the VMworld 2021 media kit.

About VMworld 2021

VMworld 2021 is the world’s premier cloud computing and digital infrastructure event. VMworld features 600+ unique sessions and labs, more than 75 sponsors, and several networking events to accelerate the journey to a software-defined business—from mobile devices to the data center and the cloud. VMworld attendees will have unparalleled access to the knowledge and tools they need to master the new cloud landscape and transform their business.To learn more about VMworld, please visit:

About VMware

VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company’s 2030 Agenda. For more information, please visit  

Sources & Citations

  1. K2 Cybersecurity, “Average Enterprise Runs 464 Custom Applications,” March 2021.
  2. VMware Internal Analysis, July 2021VMware and VMworld are registered trademarks or trademarks of VMware, Inc. or its subsidiaries in the United States and other jurisdictions.

Media Contact

Samantha Mayowa, VMware Global Communications, + 1 (781) 552-3062,