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Gold Knight Facing of Silver Pawn Chess Piece

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Gold stars aligned at an angle with a blue background to recognize Broadcom Partner Awards.

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The global race for technology innovation shows no signs of slowing – but the conversations that fuel the race have changed.&nbsp; A distinctive common narrative has emerged among our customer CIOs and CTOs, as well as our partners:&nbsp; How do you balance complex cloud demands – technical, legal, commercial and regulatory – that can slow […]

Broadcom’s Sovereign Cloud Momentum Continues

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Broadcom News &amp; Stories - APJ

Once opposing forces engage in conflict, strategy gives way to the unexpected, the unplanned, the confusion that is the fog of war. Today’s modern forces that command the most complete situational awareness of the battlefield at the tactical edge almost always win the day.&nbsp; Tremendous tactical advantages can be gained from a form of edge […]

Situational Awareness at the Tactical Edge: How Private AI is Driving Defense AI Innovation - Broadcom News &amp; Stories - APJ

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Situational Awareness at the Tactical Edge: How Private AI is Driving Defense AI Innovation

I was delighted to attend Mobile World Congress 25 (MWC25) in Barcelona last week. The event brought together telecommunications industry leaders from around the world, including many from Asia Pacific. It featured fascinating presentations about technology trends and innovation reshaping the industry. Broadcom’s team was part of the lineup, leading a great session about on-device […]

MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization - Broadcom News &amp; Stories - APJ

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MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization

Automation is revolutionizing industries worldwide, and finance is no exception. Loomis, a global leader in cash-handling products and services, understands the power of automation to drive efficiency and innovation. With a rich 170-year history, Loomis, headquartered in Sweden and serving 27 countries, continues to evolve, embracing technology to optimize operations and maintain its competitive edge. […]

Cash and ATM Handling Global Leader Loomis Stays on Top of IT Operations with Automation Provided by VMware Cloud Foundation - Broadcom News &amp; Stories - APJ

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Cash and ATM Handling Global Leader Loomis Stays on Top of IT Operations with Automation Provided by VMware Cloud Foundation

We're pleased to announce our Broadcom Partner Awards, where we recognize key partners for their accomplishments and contributions in 2024.

Broadcom 2024 Partner Awards

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Broadcom 2024 Partner Awards: Driving Innovation and Excellence in Execution

The Broadcom Knights event in Orlando last month was nothing short of extraordinary. As a Broadcom Knight with a specialty in VMware Cloud Foundation (VCF), I had the privilege of joining fellow technical experts from around the world to engage in deep discussions and gain exclusive insights into the next version of VCF, as well […]

An Unforgettable Experience at the Broadcom Knights Event in Orlando - Broadcom News &amp; Stories - APJ

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An Unforgettable Experience at the Broadcom Knights Event in Orlando

As fashion retailers compete across their bricks-and-mortar and online stores, it has become critical to establish an adaptive IT infrastructure. Point of Sale (POS) terminals must operate without fail, and real-time stock updates are critical to optimize inventory management. With 430 stores in 18 countries, 75,000 employees, and a turnover of EUR €10 billion, Primark […]

Primark Fashions Cloud Future with Broadcom - Broadcom News &amp; Stories - APJ

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Primark Fashions Cloud Future with Broadcom

Technical expertise is crucial to our customers’ success now more than ever, which is why Broadcom is making a big investment in partners who bring this expertise coupled with a strong professional services practice. Broadcom Knights, who have advanced training and certification requirements, have long been key to this success. They are masters when it […]

Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers - Broadcom News &amp; Stories - APJ

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Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers

Private cloud adoption is on the rise, and for good reasons. In his recent piece in CIO Dive, “Is private cloud having a moment?,” reporter Matt Ashare cited a few:&nbsp; mounting hyperscaler bills, proliferating data, and generative AI’s voracious appetite for compute resources. &nbsp; While the race to adopt private cloud is on, implementing a […]

Broadcom’s Take: Partner-led Services Translates to Customer Value - Broadcom News &amp; Stories - APJ

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Broadcom’s Take: Partner-led Services Translates to Customer Value

February 18th, 2025: Broadcom Inc., today, reveals new research on the state of sovereign cloud in Europe from Johan David Michels of Queen Mary University of London. Michels’ report, titled ‘Sovereign Cloud for Europe’ and produced with support from Broadcom, unpacks growing opportunities for European Cloud Service Providers. With the new government in the European […]

Sovereign Cloud Market Surges Despite Divided Industry Definitions, Broadcom Research Finds

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The decades-long rush of businesses to digitize their business processes shows no sign of abating. Digital technology has spread across the supply chain and throughout the enterprise—with generally positive effects on business-process speed, accuracy and efficiency. Mobility, analytics-driven customization and generative AI promise to keep digital transformation a top priority for years to come. Yet, […]

Value Stream Management: The Key To Digital Transformation - Broadcom News &amp; Stories - APJ

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Value Stream Management: The Key To Digital Transformation

Sometimes, things don’t take much to spin out of control. In 2017,&nbsp;the Fyre luxury music festival&nbsp;in the Bahamas looked like the place to be seen until people arrived to poorly set up tents, soggy DIY sandwiches and canceled musical groups. It quickly became a viral storm and an excellent example of how quickly things can […]

How To Avoid The Automation Fyre Festival - Broadcom News &amp; Stories - APJ

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How To Avoid The Automation Fyre Festival

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Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom's strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus' experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.

Rasmus Holtet Rüsz

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom&#8217;s strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus&#8217; experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.