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Concept of excellence, Gold stars, Five Stars

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We're pleased to announce our Broadcom Partner Awards, where we recognize key partners for their accomplishments and contributions in 2024.

Broadcom 2024 Partner Awards

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Broadcom 2024 Partner Awards: Driving Innovation and Excellence in Execution

Broadcom News &amp; Stories - EMEA

The Broadcom Knights event in Orlando last month was nothing short of extraordinary. As a Broadcom Knight with a specialty in VMware Cloud Foundation (VCF), I had the privilege of joining fellow technical experts from around the world to engage in deep discussions and gain exclusive insights into the next version of VCF, as well […]

An Unforgettable Experience at the Broadcom Knights Event in Orlando - Broadcom News &amp; Stories - EMEA

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An Unforgettable Experience at the Broadcom Knights Event in Orlando

As fashion retailers compete across their bricks-and-mortar and online stores, it has become critical to establish an adaptive IT infrastructure. Point of Sale (POS) terminals must operate without fail, and real-time stock updates are critical to optimize inventory management. With 430 stores in 18 countries, 75,000 employees, and a turnover of EUR €10 billion, Primark […]

Primark Fashions Cloud Future with Broadcom - Broadcom News &amp; Stories - EMEA

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Primark Fashions Cloud Future with Broadcom

Technical expertise is crucial to our customers’ success now more than ever, which is why Broadcom is making a big investment in partners who bring this expertise coupled with a strong professional services practice. Broadcom Knights, who have advanced training and certification requirements, have long been key to this success. They are masters when it […]

Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers - Broadcom News &amp; Stories - EMEA

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Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers

Private cloud adoption is on the rise, and for good reasons. In his recent piece in CIO Dive, “Is private cloud having a moment?,” reporter Matt Ashare cited a few:&nbsp; mounting hyperscaler bills, proliferating data, and generative AI’s voracious appetite for compute resources. &nbsp; While the race to adopt private cloud is on, implementing a […]

Broadcom’s Take: Partner-led Services Translates to Customer Value - Broadcom News &amp; Stories - EMEA

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Broadcom’s Take: Partner-led Services Translates to Customer Value

I’m energized by the many opportunities ahead for Broadcom’s partner ecosystem, our mutual customers and the VMware and Broadcom software businesses. As I step into my new role leading Broadcom’s Global Commercial Sales and Partner organization, I look forward to connecting directly with you — listening to your perspectives and feedback, while further collaborating on […]

Partnering for Success in 2025 - Broadcom News &amp; Stories - EMEA

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Partnering for Success in 2025

Many companies once felt that AI was out of their reach, believing they needed extensive infrastructure and vast resources to make it work. They were told that scaling AI required significant investments in public cloud platforms, which meant the risk of vendor lock-in and surrendering some control over their data. However, the landscape has shifted […]

Why Private AI is becoming the preferred choice for enterprise AI deployment - Broadcom News &amp; Stories - EMEA

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Why Private AI is becoming the preferred choice for enterprise AI deployment

Over the past year, as a part of our larger transformation, we’ve doubled down on our commitment to enhancing our partner ecosystem. Combining their unique strengths to drive impact and scale provides the opportunity to achieve more than we ever could alone. And with every partnership connection, we build a future that’s not just bigger—but […]

Pathways to Innovation: VMware Cloud Service Providers Driving Business Outcomes with Private Cloud

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Safran, an international high technology group operating in the aerospace and defense markets, is committed to shaping a safer, more sustainable world through more environmentally friendly, comfortable and accessible air transport. To enhance its digital capabilities, Safran is expanding its collaboration with Broadcom for VMware solutions delivering robust IT and network services. At the heart […]

Safran strengthens its strategic alliance with Broadcom, driving innovation in aerospace and defense - Broadcom News &amp; Stories - EMEA

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Safran strengthens its strategic alliance with Broadcom, driving innovation in aerospace and defense

There was plenty of news for VMware User Group members to be excited about at VMware Explore Barcelona, which was alive with VMware users from across Europe and beyond. During the general session, Broadcom announced new VMware portfolio innovations, services, and partnerships to help customers succeed in their cloud transformations, and to harness the power […]

VMUG at VMware Explore Barcelona

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Broadcom’s Approach to Sovereign Cloud: Enabling Innovation and Control for Customers

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I’ve had an amazing week at Explore Barcelona. It is energizing to meet and talk to so many customers, partners and team members and as I reflect, I wanted to capture some of the highlights and a few of the learnings as well. VMware Tanzu Platform 10 There was a buzz around the new Tanzu […]

Reflections from Explore Barcelona and the Challenges of Modern App Delivery - Broadcom News &amp; Stories - EMEA

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Reflections from Explore Barcelona and the Challenges of Modern App Delivery

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Brad Tompkins

Brad Tompkins Archives - Broadcom News &amp; Stories - EMEA

Brian Moats

Brian Moats Archives - Broadcom News &amp; Stories - EMEA

Chris Wolf

Chris Wolf Archives - Broadcom News &amp; Stories - EMEA

Known as one of tech's most dynamic leaders, Hock Tan has been Broadcom’s President and Chief Executive Officer since 2006. Under his leadership, Broadcom has grown into a global infrastructure technology leader that designs, develops and supplies semiconductor and infrastructure software solutions to customers around the world. He cares deeply about STEM education and has made substantial donations to autism and disabilities-related research centers at Cornell University as well as both of his alma maters – MIT and Harvard University. Through the Broadcom blog, he enjoys sharing his experiences meeting with customers and partners, as well as his insights on how technology and innovation continue to connect and transform the world.

Hock Tan

Known as one of tech&#8217;s most dynamic leaders, Hock Tan has been Broadcom’s President and Chief Executive Officer since 2006. Under his leadership, Broadcom has grown into a global infrastructure technology leader that designs, develops and supplies semiconductor and infrastructure software solutions to customers around the world. He cares deeply about STEM education and has made substantial donations to autism and disabilities-related research centers at Cornell University as well as both of his alma maters – MIT and Harvard University. Through the Broadcom blog, he enjoys sharing his experiences meeting with customers and partners, as well as his insights on how technology and innovation continue to connect and transform the world.

Hock Tan Archives - Broadcom News &amp; Stories - EMEA

Kevin Mikalsen

Kevin Mikalsen Archives - Broadcom News &amp; Stories - EMEA

Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers.

Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing.

Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.

Krish Prasad

Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers. Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing. Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.

Krish Prasad Archives - Broadcom News &amp; Stories - EMEA

Laura Falko is Head of Global Partner Programs, Marketing &amp; Experience, at Broadcom. She is responsible for leading and building the global partner program, marketing and non-technical enablement strategies across all partner routes to market for the six software divisions.

Laura Falko

Laura Falko Archives - Broadcom News &amp; Stories - EMEA

Purnima Padmanabhan is Vice President and General Manager of Broadcom’s Tanzu Division. Prior to joining Broadcom, she was Senior Vice President and General Manager of VMware’s Modern Applications &amp; Management Business and was responsible for application modernization, cloud native application development and multi-cloud management. She previously led the company’s Cloud Management Business.

Ms. Padmanabhan has extensive experience building and launching innovative products in cloud infrastructure, security and enterprise mobility. Prior to joining VMware, she was CEO of Cavirin, a cloud security company, where she drove a turnaround. She was previously COO of MokaFive, a desktop virtualization company, and was responsible for global product operations.

Ms. Padmanabhan holds an MBA from Stanford University and an M.S. in Computer Engineering from University of Southern California.

Purnima Padmanabhan

Purnima Padmanabhan is Vice President and General Manager of Broadcom’s Tanzu Division. Prior to joining Broadcom, she was Senior Vice President and General Manager of VMware’s Modern Applications &amp; Management Business and was responsible for application modernization, cloud native application development and multi-cloud management. She previously led the company’s Cloud Management Business. Ms. Padmanabhan has extensive experience building and launching innovative products in cloud infrastructure, security and enterprise mobility. Prior to joining VMware, she was CEO of Cavirin, a cloud security company, where she drove a turnaround. She was previously COO of MokaFive, a desktop virtualization company, and was responsible for global product operations. Ms. Padmanabhan holds an MBA from Stanford University and an M.S. in Computer Engineering from University of Southern California.