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The VMUG-NL UserCon event in the Netherlands has a reputation: It’s the largest, the best-managed, the most interesting, and the most fun. It wasn’t always that way. We recently spoke to the leadership behind this engaging annual gathering — Joris Adriaanse, Johan van Amersfoort, and Ronald de Jong — to learn about the event’s success, […]

VMUG UserCon Netherlands: A Gathering of Passion and Innovation - Broadcom News &amp; Stories - EMEA

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VMUG UserCon Netherlands: A Gathering of Passion and Innovation

Broadcom News &amp; Stories - EMEA

As the largest telecommunications company in the nation’s largest state, GCI Communications Corp. faces some unusual challenges serving Alaska’s diverse population. There are the geographic challenges: Rugged, mountainous terrain; extreme, sub-zero weather; island communities; and vast distances between towns and villages. Then there are the bears: Black bears, brown bears, polar bears—posing a challenge to […]

Broadcom Helps GCI Transform Operations and Services on the Alaskan Frontier - Broadcom News &amp; Stories - EMEA

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Broadcom Helps GCI Transform Operations and Services on the Alaskan Frontier

Prior to being acquired by Broadcom, VMware had been a long-time academic sponsor of UC Berkeley’s Sky Computing Lab. Our collaboration came naturally because we were both passionate about tech interoperability and innovating with pragmatism to solve pressing industry challenges. Of course, Broadcom’s history is also centered on driving innovation and interoperability through technologies such […]

Broadcom and UC Berkeley Sky Computing Lab Expand Collaboration to Accelerate Open AI Ecosystems

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Schuberg Philis, a long-standing player in the mission-critical IT sector, has been supporting vital industries such as finance, healthcare and energy for over two decades. The company prides itself on modernizing technology not just for the sake of updating systems and processes, but to achieve concrete business goals. “Schuberg Philis takes care of the mission-critical […]

Schuberg Philis Delivers Mission-Critical IT with Private Cloud Built on VMware Cloud Foundation - Broadcom News &amp; Stories - EMEA

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Schuberg Philis Delivers Mission-Critical IT with Private Cloud Built on VMware Cloud Foundation

Broadcom today announced that Audi’s Edge Cloud 4 Production (EC4P) initiative, powered by VMware Cloud software, is now live at the Boellinger Hoefe plant in Germany.

Broadcom Teams with Audi to Deliver Next-Generation IT-Based Factory Automation Powered by VMware Cloud Software

Broadcom Teams with Audi to Deliver Next-Generation IT-Based Factory Automation Powered by VMware Cloud Software - Broadcom News &amp; Stories - EMEA

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I was delighted to attend Mobile World Congress 25 (MWC25) in Barcelona last week. The event brought together telecommunications industry leaders from around the world, including many from Asia Pacific. It featured fascinating presentations about technology trends and innovation reshaping the industry. Broadcom’s team was part of the lineup, leading a great session about on-device […]

MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization - Broadcom News &amp; Stories - EMEA

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MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization

Automation is revolutionizing industries worldwide, and finance is no exception. Loomis, a global leader in cash-handling products and services, understands the power of automation to drive efficiency and innovation. With a rich 170-year history, Loomis, headquartered in Sweden and serving 27 countries, continues to evolve, embracing technology to optimize operations and maintain its competitive edge. […]

Cash and ATM Handling Global Leader Loomis Stays on Top of IT Operations with Automation Provided by VMware Cloud Foundation - Broadcom News &amp; Stories - EMEA

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Cash and ATM Handling Global Leader Loomis Stays on Top of IT Operations with Automation Provided by VMware Cloud Foundation

We're pleased to announce our Broadcom Partner Awards, where we recognize key partners for their accomplishments and contributions in 2024.

Broadcom 2024 Partner Awards

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Broadcom 2024 Partner Awards: Driving Innovation and Excellence in Execution

The Broadcom Knights event in Orlando last month was nothing short of extraordinary. As a Broadcom Knight with a specialty in VMware Cloud Foundation (VCF), I had the privilege of joining fellow technical experts from around the world to engage in deep discussions and gain exclusive insights into the next version of VCF, as well […]

An Unforgettable Experience at the Broadcom Knights Event in Orlando - Broadcom News &amp; Stories - EMEA

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An Unforgettable Experience at the Broadcom Knights Event in Orlando

As fashion retailers compete across their bricks-and-mortar and online stores, it has become critical to establish an adaptive IT infrastructure. Point of Sale (POS) terminals must operate without fail, and real-time stock updates are critical to optimize inventory management. With 430 stores in 18 countries, 75,000 employees, and a turnover of EUR €10 billion, Primark […]

Primark Fashions Cloud Future with Broadcom - Broadcom News &amp; Stories - EMEA

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Primark Fashions Cloud Future with Broadcom

Technical expertise is crucial to our customers’ success now more than ever, which is why Broadcom is making a big investment in partners who bring this expertise coupled with a strong professional services practice. Broadcom Knights, who have advanced training and certification requirements, have long been key to this success. They are masters when it […]

Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers - Broadcom News &amp; Stories - EMEA

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Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers

Private cloud adoption is on the rise, and for good reasons. In his recent piece in CIO Dive, “Is private cloud having a moment?,” reporter Matt Ashare cited a few:&nbsp; mounting hyperscaler bills, proliferating data, and generative AI’s voracious appetite for compute resources. &nbsp; While the race to adopt private cloud is on, implementing a […]

Broadcom’s Take: Partner-led Services Translates to Customer Value - Broadcom News &amp; Stories - EMEA

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Broadcom’s Take: Partner-led Services Translates to Customer Value

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Laura Falko is Head of Global Partner Programs, Marketing &amp; Experience, at Broadcom. She is responsible for leading and building the global partner program, marketing and non-technical enablement strategies across all partner routes to market for the six software divisions.

Laura Falko

Laura Falko Archives - Broadcom News &amp; Stories - EMEA

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom's strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus' experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.

Rasmus Holtet Rüsz

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom&#8217;s strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus&#8217; experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.