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5G Internet Communication and Modern City

Schuberg Philis, a long-standing player in the mission-critical IT sector, has been supporting vital industries such as finance, healthcare and energy for over two decades. The company prides itself on modernizing technology not just for the sake of updating systems and processes, but to achieve concrete business goals. “Schuberg Philis takes care of the mission-critical […]

Schuberg Philis Delivers Mission-Critical IT with Private Cloud Built on VMware Cloud Foundation - Broadcom News &amp; Stories - EMEA

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Schuberg Philis Delivers Mission-Critical IT with Private Cloud Built on VMware Cloud Foundation

Broadcom News &amp; Stories - EMEA

Broadcom today announced that Audi’s Edge Cloud 4 Production (EC4P) initiative, powered by VMware Cloud software, is now live at the Boellinger Hoefe plant in Germany.

Broadcom Teams with Audi to Deliver Next-Generation IT-Based Factory Automation Powered by VMware Cloud Software

Broadcom Teams with Audi to Deliver Next-Generation IT-Based Factory Automation Powered by VMware Cloud Software - Broadcom News &amp; Stories - EMEA

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I was delighted to attend Mobile World Congress 25 (MWC25) in Barcelona last week. The event brought together telecommunications industry leaders from around the world, including many from Asia Pacific. It featured fascinating presentations about technology trends and innovation reshaping the industry. Broadcom’s team was part of the lineup, leading a great session about on-device […]

MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization - Broadcom News &amp; Stories - EMEA

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MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization

Automation is revolutionizing industries worldwide, and finance is no exception. Loomis, a global leader in cash-handling products and services, understands the power of automation to drive efficiency and innovation. With a rich 170-year history, Loomis, headquartered in Sweden and serving 27 countries, continues to evolve, embracing technology to optimize operations and maintain its competitive edge. […]

Cash and ATM Handling Global Leader Loomis Stays on Top of IT Operations with Automation Provided by VMware Cloud Foundation - Broadcom News &amp; Stories - EMEA

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Cash and ATM Handling Global Leader Loomis Stays on Top of IT Operations with Automation Provided by VMware Cloud Foundation

We're pleased to announce our Broadcom Partner Awards, where we recognize key partners for their accomplishments and contributions in 2024.

Broadcom 2024 Partner Awards

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Broadcom 2024 Partner Awards: Driving Innovation and Excellence in Execution

The Broadcom Knights event in Orlando last month was nothing short of extraordinary. As a Broadcom Knight with a specialty in VMware Cloud Foundation (VCF), I had the privilege of joining fellow technical experts from around the world to engage in deep discussions and gain exclusive insights into the next version of VCF, as well […]

An Unforgettable Experience at the Broadcom Knights Event in Orlando - Broadcom News &amp; Stories - EMEA

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An Unforgettable Experience at the Broadcom Knights Event in Orlando

As fashion retailers compete across their bricks-and-mortar and online stores, it has become critical to establish an adaptive IT infrastructure. Point of Sale (POS) terminals must operate without fail, and real-time stock updates are critical to optimize inventory management. With 430 stores in 18 countries, 75,000 employees, and a turnover of EUR €10 billion, Primark […]

Primark Fashions Cloud Future with Broadcom - Broadcom News &amp; Stories - EMEA

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Primark Fashions Cloud Future with Broadcom

Technical expertise is crucial to our customers’ success now more than ever, which is why Broadcom is making a big investment in partners who bring this expertise coupled with a strong professional services practice. Broadcom Knights, who have advanced training and certification requirements, have long been key to this success. They are masters when it […]

Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers - Broadcom News &amp; Stories - EMEA

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Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers

Private cloud adoption is on the rise, and for good reasons. In his recent piece in CIO Dive, “Is private cloud having a moment?,” reporter Matt Ashare cited a few:&nbsp; mounting hyperscaler bills, proliferating data, and generative AI’s voracious appetite for compute resources. &nbsp; While the race to adopt private cloud is on, implementing a […]

Broadcom’s Take: Partner-led Services Translates to Customer Value - Broadcom News &amp; Stories - EMEA

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Broadcom’s Take: Partner-led Services Translates to Customer Value

I’m energized by the many opportunities ahead for Broadcom’s partner ecosystem, our mutual customers and the VMware and Broadcom software businesses. As I step into my new role leading Broadcom’s Global Commercial Sales and Partner organization, I look forward to connecting directly with you — listening to your perspectives and feedback, while further collaborating on […]

Partnering for Success in 2025 - Broadcom News &amp; Stories - EMEA

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Partnering for Success in 2025

Many companies once felt that AI was out of their reach, believing they needed extensive infrastructure and vast resources to make it work. They were told that scaling AI required significant investments in public cloud platforms, which meant the risk of vendor lock-in and surrendering some control over their data. However, the landscape has shifted […]

Why Private AI is becoming the preferred choice for enterprise AI deployment - Broadcom News &amp; Stories - EMEA

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Why Private AI is becoming the preferred choice for enterprise AI deployment

Over the past year, as a part of our larger transformation, we’ve doubled down on our commitment to enhancing our partner ecosystem. Combining their unique strengths to drive impact and scale provides the opportunity to achieve more than we ever could alone. And with every partnership connection, we build a future that’s not just bigger—but […]

Pathways to Innovation: VMware Cloud Service Providers Driving Business Outcomes with Private Cloud

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Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers.

Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing.

Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.

Krish Prasad

Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers. Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing. Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.

Krish Prasad Archives - Broadcom News &amp; Stories - EMEA

Laura Falko is Head of Global Partner Programs, Marketing &amp; Experience, at Broadcom. She is responsible for leading and building the global partner program, marketing and non-technical enablement strategies across all partner routes to market for the six software divisions.

Laura Falko

Laura Falko Archives - Broadcom News &amp; Stories - EMEA

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom's strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus' experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.

Rasmus Holtet Rüsz

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom&#8217;s strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus&#8217; experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.