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As I meet with our customers, a common theme is emerging: how can Broadcom help us attain our pressing business objectives as fast as possible &#8211; full stop. Not only is VMware Cloud Foundation (VCF) critical to customers&#8217; success but getting it fully deployed is even more important. When fully deployed, customers can be more […]

Partners Are All In on Helping Customers Realize Faster Time to Value - Broadcom News &amp; Stories - EMEA

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Partners are All In on Helping Customers Realize Faster Time to Value

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When I look back on #VMUGConnect25 (Apr. 23-25 in St. Louis), one thing is crystal clear: this community is thriving, and it’s driving real momentum. VMUG Connect really was where Progress Powered by Community and that progress and sense of community wasn’t just on the signage or printed in the program guide. It was everywhere. […]

A Community on Fire: My Reflections on VMUG Connect 2025 in St. Louis - Broadcom News &amp; Stories - EMEA

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A Community on Fire: My Reflections on VMUG Connect 2025 in St. Louis

The momentum we’re seeing for VMware Cloud Foundation (VCF) among our customers is both strong and measurable. As VCF Division General Manager Krish Prasad remarked in his recent blog, we have surpassed even our own ambitious expectations. I am equally impressed by how our most dedicated and strategic VMware Cloud Service Providers (VCSP) partners are […]

Cloud Service Providers Unlock the Value of VMware Cloud Foundation with Managed Services - Broadcom News &amp; Stories - EMEA

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Cloud Service the Providers Unlock the Value of VMware Cloud Foundation with Managed Services

Earlier today, Krish Prasad, senior vice president and general manager of the VCF Division at Broadcom, reflected on our vision for the modern private cloud and the momentum Broadcom is seeing in customer adoption of VMware Cloud Foundation (VCF). I want to make it clear that Broadcom’s global partner team is fully aligned to this […]

Driving VMware Partner Program & Ecosystem Evolution to Align with Customer Success - Broadcom News &amp; Stories - EMEA

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Driving VMware Partner Program &#038; Ecosystem Evolution to Align with Customer Success

At Broadcom, our philosophy is simple: long-term success comes from focused technology innovation that delivers real value to our customers. In the VCF Division we have invested heavily in developing VMware Cloud Foundation (VCF), which is our industry-leading private cloud platform that customers use to modernize their infrastructure and deploy a cloud operating model. Everyday […]

Focused, Strategic Partners are Key to Delivering Modern Private Clouds - Broadcom News &amp; Stories - EMEA

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Focused, Strategic Partners are Key to Delivering Modern Private Clouds

Agentic AI is no longer a futuristic ambition—it’s happening now and rapidly becoming an imperative for business leaders who want to accelerate innovation, efficiency, and growth to outpace competitors. In fact, IDC research shows over 50% of the enterprise application market is already AI assistant or AI advisor-enhanced, with about 20% incorporating complete AI agents.* […]

Agentic AI: A New AI Paradigm Driving Business Success - Broadcom News &amp; Stories - EMEA

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Agentic AI: A New AI Paradigm Driving Business Success

The VMUG-NL UserCon event in the Netherlands has a reputation: It’s the largest, the best-managed, the most interesting, and the most fun. It wasn’t always that way. We recently spoke to the leadership behind this engaging annual gathering — Joris Adriaanse, Johan van Amersfoort, and Ronald de Jong — to learn about the event’s success, […]

VMUG UserCon Netherlands: A Gathering of Passion and Innovation - Broadcom News &amp; Stories - EMEA

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VMUG UserCon Netherlands: A Gathering of Passion and Innovation

As the largest telecommunications company in the nation’s largest state, GCI Communications Corp. faces some unusual challenges serving Alaska’s diverse population. There are the geographic challenges: Rugged, mountainous terrain; extreme, sub-zero weather; island communities; and vast distances between towns and villages. Then there are the bears: Black bears, brown bears, polar bears—posing a challenge to […]

Broadcom Helps GCI Transform Operations and Services on the Alaskan Frontier - Broadcom News &amp; Stories - EMEA

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Broadcom Helps GCI Transform Operations and Services on the Alaskan Frontier

Prior to being acquired by Broadcom, VMware had been a long-time academic sponsor of UC Berkeley’s Sky Computing Lab. Our collaboration came naturally because we were both passionate about tech interoperability and innovating with pragmatism to solve pressing industry challenges. Of course, Broadcom’s history is also centered on driving innovation and interoperability through technologies such […]

Broadcom and UC Berkeley Sky Computing Lab Expand Collaboration to Accelerate Open AI Ecosystems

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Schuberg Philis, a long-standing player in the mission-critical IT sector, has been supporting vital industries such as finance, healthcare and energy for over two decades. The company prides itself on modernizing technology not just for the sake of updating systems and processes, but to achieve concrete business goals. “Schuberg Philis takes care of the mission-critical […]

Schuberg Philis Delivers Mission-Critical IT with Private Cloud Built on VMware Cloud Foundation - Broadcom News &amp; Stories - EMEA

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Schuberg Philis Delivers Mission-Critical IT with Private Cloud Built on VMware Cloud Foundation

Broadcom today announced that Audi’s Edge Cloud 4 Production (EC4P) initiative, powered by VMware Cloud software, is now live at the Boellinger Hoefe plant in Germany.

Broadcom Teams with Audi to Deliver Next-Generation IT-Based Factory Automation Powered by VMware Cloud Software

Broadcom Teams with Audi to Deliver Next-Generation IT-Based Factory Automation Powered by VMware Cloud Software - Broadcom News &amp; Stories - EMEA

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I was delighted to attend Mobile World Congress 25 (MWC25) in Barcelona last week. The event brought together telecommunications industry leaders from around the world, including many from Asia Pacific. It featured fascinating presentations about technology trends and innovation reshaping the industry. Broadcom’s team was part of the lineup, leading a great session about on-device […]

MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization - Broadcom News &amp; Stories - EMEA

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MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization

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Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances.
Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad

Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances. Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company&#8217;s evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad Archives - Broadcom News &amp; Stories - EMEA

Brad Tompkins

Brad Tompkins Archives - Broadcom News &amp; Stories - EMEA

Brian Moats

Brian Moats Archives - Broadcom News &amp; Stories - EMEA

Chris Wolf

Chris Wolf Archives - Broadcom News &amp; Stories - EMEA

Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers.

Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing.

Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.

Krish Prasad

Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers. Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing. Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.

Krish Prasad Archives - Broadcom News &amp; Stories - EMEA

Purnima Padmanabhan is Vice President and General Manager of Broadcom’s Tanzu Division. Prior to joining Broadcom, she was Senior Vice President and General Manager of VMware’s Modern Applications &amp; Management Business and was responsible for application modernization, cloud native application development and multi-cloud management. She previously led the company’s Cloud Management Business.

Ms. Padmanabhan has extensive experience building and launching innovative products in cloud infrastructure, security and enterprise mobility. Prior to joining VMware, she was CEO of Cavirin, a cloud security company, where she drove a turnaround. She was previously COO of MokaFive, a desktop virtualization company, and was responsible for global product operations.

Ms. Padmanabhan holds an MBA from Stanford University and an M.S. in Computer Engineering from University of Southern California.

Purnima Padmanabhan

Purnima Padmanabhan is Vice President and General Manager of Broadcom’s Tanzu Division. Prior to joining Broadcom, she was Senior Vice President and General Manager of VMware’s Modern Applications &amp; Management Business and was responsible for application modernization, cloud native application development and multi-cloud management. She previously led the company’s Cloud Management Business. Ms. Padmanabhan has extensive experience building and launching innovative products in cloud infrastructure, security and enterprise mobility. Prior to joining VMware, she was CEO of Cavirin, a cloud security company, where she drove a turnaround. She was previously COO of MokaFive, a desktop virtualization company, and was responsible for global product operations. Ms. Padmanabhan holds an MBA from Stanford University and an M.S. in Computer Engineering from University of Southern California.

Purnima Padmanabhan Archives - Broadcom News &amp; Stories - EMEA

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom's strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus' experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.

Rasmus Holtet Rüsz

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom&#8217;s strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus&#8217; experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.

Partners Are All In on Helping Customers Realize Faster Time to Value