Businessman,Using,Mobile,Smart,Phone.,Business,Global,Internet,Connection,Application

circles and lines on blue background with glow effect

abstract internet

Cloud Computing Concept

Global team business shake hand silhouettes city with world maps

Hands overlapping in the center as people gather in a huddle.

Business team with gears system Teamwork,Partnership and integration concept with network effect double exposure,Oradea,Romania

Trophy cups winner champion cups pattern with hard shadow on yellow background. Concept of victory, winner, european champion, world champion, soccer and sport.

The demands of running an IT organisation have transformed significantly in recent years. The race to innovate has continued to accelerate, driven by consumers’ changing demands for enhanced experiences, and enterprises’ exploration of alternative business models.&nbsp; More recently, AI has undoubtedly been the biggest catalyst for these changes, and a timely reminder of innovation’s integral […]

Customer-for-life Mindsets: and How Partners Can Lead the Way  - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/10/Partner-Ecosystem-Option-2.jpg

Home

Posts

Customer-for-life Mindsets: and How Partners Can Lead the Way 

Broadcom News &amp; Stories - EMEA

Hitachi Vantara and Broadcom today announced a powerful new private and hybrid cloud solution

Hitachi Vantara and Broadcom Announce Advanced Private and Hybrid Cloud Solutions with VMware Cloud Foundation

Hitachi Vantara and Broadcom Announce Advanced Private and Hybrid Cloud Solutions with VMware Cloud Foundation - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/08/GettyImages-1459535120.jpg

Strengthening Partners to Better Serve Our Customers - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/06/brcm_bloghero_1920x455_117751351.jpg

Strengthening Partners to Better Serve Our Customers

A Simplified Route and a Simplified Solution Earlier this week, Broadcom’s President and CEO Hock Tan and Vice President of Global Partner and Commercial Sales Cindy Loyd each shared their perspectives on the progress we’re making with VMware’s modernized product offerings and our different routes to market, and one theme stands out: Simplification. In the […]

Continuing to Simplify and Optimize through Cloud Service Providers

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/06/GettyImages-160759016.jpg

Broadcom announces expansion of the Broadcom Advantage Partner Program for VMware Cloud Service Providers in Europe

Broadcom Sees Positive Momentum as More Partners Join the Broadcom Advantage Partner Program for VMware Cloud Service Providers in Europe - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/06/VCSP.jpg

Broadcom Sees Positive Momentum as More Partners Join the Broadcom Advantage Partner Program for VMware Cloud Service Providers in Europe

Today, we’re excited to announce that we’ve signed new agreements with Dell, Hewlett Packard Enterprise (HPE), and Lenovo to deliver solutions built upon VMware Cloud Foundation, with additional partnerships to come. All of these partner solutions will be delivered through the Broadcom Advantage Program for Authorized Value-Add OEM (VAO) partners, which is designed to provide […]

The Next Evolution of Broadcom Value-Added OEM Solutions

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/06/GettyImages-481237999.jpg

We've completely redefined and are relaunching our VMware Cloud Service Provider (VCSP) program with new tiers and new benefits.

A New Era for VMware Cloud Service Provider Partners Begins

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/03/Ahmar_Blog.jpg

We are pleased to announce our Broadcom Partner Awards, where we are recognizing key partners for their outstanding accomplishments and contributions in 2023. Our winning partners played key roles in driving innovation, go-to-market execution excellence, investing in enablement and technical expertise — all while delivering superior customer outcomes. Congratulations to our winners! Global Winners Broadcom […]

Broadcom 2023 Partner Awards - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/03/GettyImages-1395692757.jpg

Broadcom 2023 Partner Awards

Mobile World Congress 24 (#MWC24), taking place this week in Barcelona, features VMware, recently acquired by Broadcom, as an event sponsor.&nbsp; Members of our Software-Defined Edge (SDE) team are among the company executives attending the show and are excited to reconnect, in person, with many of our partners and customers. As the edge increasingly takes […]

Broadcom is Accelerating Digital Transformation with Software-Defined Edge - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/02/Tal_Klein.jpg

Broadcom is Accelerating Digital Transformation with Software-Defined Edge

Long term value will be proven out in delivering on customer outcomes and partner profitability.

VMware: Business Simplification, Portfolio Innovation and Ecosystem Standardization - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/02/Prashanth_Blog.jpg

VMware: Business Simplification, Portfolio Innovation and Ecosystem Standardization

PALO ALTO, Calif. (February 14, 2024) – Broadcom Inc. (NASDAQ:AVGO) and Google Cloud today announced plans to support license portability of VMware Cloud Foundation to Google Cloud VMware Engine. Customers will be able to purchase subscriptions of the new VMware Cloud Foundation software from Broadcom and flexibly use those subscriptions in Google Cloud VMware Engine, […]

Broadcom and Google Cloud Announce License Portability Support for VMware Cloud Foundation on Google Cloud VMware Engine - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/02/Google-Cloud_Announcement.jpg

Broadcom and Google Cloud Announce License Portability Support for VMware Cloud Foundation on Google Cloud VMware Engine

As we welcome our new partners into our Broadcom Advantage Partner Program, we want to share more details about our innovative go-to-market approach helps drive partner success. 

Building a Simplified & Stronger Advantage Program for VMware by Broadcom - Broadcom News &amp; Stories - EMEA

https://news-editor.broadcom.com/emea/wp-content/uploads/sites/8/2024/02/GettyImages-1485805348-1.jpg

Building a Simplified &#038; Stronger Advantage Program for VMware by Broadcom

Partners

Partners Archives - Broadcom News &amp; Stories - EMEA

News

customers

customers Archives - Broadcom News &amp; Stories - EMEA

Sovereign Cloud

Sovereign Cloud Archives - Broadcom News &amp; Stories - EMEA

VMware Cloud Foundation

VMware Cloud Foundation Archives - Broadcom News &amp; Stories - EMEA

VMware Sovereign Cloud

VMware Sovereign Cloud Archives - Broadcom News &amp; Stories - EMEA

Cloud

Cloud Archives - Broadcom News &amp; Stories - EMEA

Technologies

Explore

Explore Archives - Broadcom News &amp; Stories - EMEA

Industries

Industries Archives - Broadcom News &amp; Stories - EMEA

News Archives - Broadcom News &amp; Stories - EMEA

Technologies Archives - Broadcom News &amp; Stories - EMEA

VMware Explore

VMware Explore Archives - Broadcom News &amp; Stories - EMEA

News Releases

News Releases Archives - Broadcom News &amp; Stories - EMEA

Stories

Stories Archives - Broadcom News &amp; Stories - EMEA

Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances.
Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad

Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances. Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company&#8217;s evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad Archives - Broadcom News &amp; Stories - EMEA

Cindy Loyd is Vice President of Global Partner and Commercial Sales, focused primarily on Broadcom’s software portfolio. In her role, she and her team work closely with customers and partners around the globe to ensure they receive the highest level of service and the best solutions to achieve breakthrough results.

Cindy Loyd

Cindy Loyd Archives - Broadcom News &amp; Stories - EMEA

Laura Falko is Head of Global Partner Programs, Marketing &amp; Experience, at Broadcom. She is responsible for leading and building the global partner program, marketing and non-technical enablement strategies across all partner routes to market for the six software divisions.