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European Union flags waiving at Berlaymont building of the European Commission

New EU Corporate Sustainability Due Diligence Directive

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The promise that European data stays within European borders is crumbling under scrutiny, revealing a fundamental shift in understanding digital sovereignty. Nearly 70% of European organisations now cite exposure of data to extra-territorial laws as a key concern in their current cloud environment, according to an independent study supported by Broadcom, Sovereign Cloud for Europe, […]

Trust in the Cloud: Building Transparent Data Relationships in Europe - Broadcom News &amp; Stories - EMEA

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Trust in the Cloud: Building Transparent Data Relationships in Europe

Broadcom News &amp; Stories - EMEA

The rapid acceleration of AI has brought countless opportunities, yet at the same time, significant concerns have been raised around data privacy, security, and compliance. Many enterprises now find themselves at a crossroads: eager to harness AI&#8217;s transformative potential while simultaneously asserting tight and sovereign control over their core IP, data and assets. Data sovereignty […]

The future of AI is sovereign: Why data sovereignty is the key to AI innovation - Broadcom News &amp; Stories - EMEA

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The future of AI is sovereign: Why data sovereignty is the key to AI innovation

Technology is at the heart of strategic ambitions across the globe, but its success depends on more than just advanced capabilities. Effective services must be built on a foundation of trust, ensuring the responsible safekeeping of the data, applications, and services that underpin that technology’s success. Domestic or “sovereign” cloud infrastructure services play a crucial […]

Why Sovereign Cloud is here to stay - Broadcom News &amp; Stories - EMEA

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Why Sovereign Cloud is here to stay

The realm of technology is advancing rapidly, and at the core of this transformation is cloud computing, reshaping the way industries operate and innovate. The European Union and many of its member states have placed a pronounced emphasis on cloud sovereignty, with an increasing focus on ESG principles, control over potentially disruptive technologies, and corporate […]

Embracing Sovereignty in the Cloud: Opportunities for Europe’s Digital Future

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In the wake of the European Union's adoption of the Corporate Sustainability Due Diligence Directive (CSDDD), companies of all sizes are facing a new era VMware Sovereign Cloud Providers are a key resource to support companies striving to meet the stringent requirements of the CSDDD and pass on these benefits to their customers.

How VMware Sovereign Cloud Service Providers Can Help Customers Navigate the New EU Corporate Sustainability Due Diligence Directive - Broadcom News &amp; Stories - EMEA

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How VMware Sovereign Cloud Service Providers Can Help Customers Navigate the New EU Corporate Sustainability Due Diligence Directive

Data sovereignty is about the legal ability to control how data can be shared and used. Sounds simple, but how it&#8217;s applied can vary significantly. What does it mean from the perspectives of the EU and VMware following the firm&#8217;s acquisition by Broadcom? For the latter, there&#8217;s been intense market scrutiny on Hock Tan, Broadcom […]

Broadcom Cements European Credentials for Data and Cloud Sovereignty

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We've completely redefined and are relaunching our VMware Cloud Service Provider (VCSP) program with new tiers and new benefits.

A New Era for VMware Cloud Service Provider Partners Begins

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The majority of businesses in Europe and META see cloud sovereignty as key to taking back control over data and boosting competitiveness & resilience.

Laurent Allard, Head of Sovereign Cloud, VMware, argues that the majority of businesses in Europe and META see cloud sovereignty as key to taking back control over data and boosting competitiveness & resilience.

Why Sovereign Cloud Should Be About Choice and Control

Why Sovereign Cloud Should Be About Choice and Control - Broadcom News &amp; Stories - EMEA

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5 considerations to help you demonstrate the value of a secure data strategy & why there's no data sovereignty without cloud sovereignty.

Can There Be Data Sovereignty Without Cloud Sovereignty?

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Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances.
Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad

Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances. Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company&#8217;s evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.