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The Future of Retail Is Now. Are You Ready?

VMware Staff•
Close up of a woman's hand paying with her smartphone in a cafe, scan and pay a bill on a card machine making a quick and easy contactless payment. NFC technology, tap and go concept.
NRF 2022: VMware Powers Global Retailers to Drive Accelerated Innovation

Today, at Retail’s Big Show, VMware will showcase the latest solutions to help global retailers innovate faster, boost customer engagement and loyalty and drive business models for the future. VMware powers industry leaders like OFS to build, run, manage and better secure all apps across clouds on a trusted digital foundation.

“From unpredictable supply chains to evolving customer expectations and increased competition, there is no shortage of challenges facing retailers today,” said Ed Durbin, director, global retail industry group, VMware. “The stakes are high for survival and growth as retailers look to reinvent themselves with digital business models to navigate changing market dynamics. We give our customers the power to innovate faster, transforming the customer and employee experience to maintain a competitive edge and build resilient retail operations on a trusted digital foundation.”

“We give our customers the power to innovate faster, transforming the customer and employee experience to maintain a competitive edge and build resilient retail operations on a trusted digital foundation."

Ed Durbin, Director, Global Retail Group, VMware
The New Reality of Retail in a Digital World

Amid the pandemic’s unpredictable trajectory, retailers are facing a new reality. And as consumer patterns and expectations evolve, the industry must embrace the growing role of technologies like cloud and apps as part of business strategies. Since the start of the pandemic, VMware found that 88% of retail executives increased investment in new digital-first experiences.1

However, as retailers look to innovate across clouds and apps, they must also consider security. Last year, 73% of retail executives experienced a major security breach.2 Increased digital operations have expanded the attack landscape. Retailers now need a faster and smarter path to cloud for their digital businesses, with the ability to build, run and better secure apps across any cloud with freedom and flexibility. 

OFS Powers Resilient Operations with VMware

OFS is a family-owned contract furniture manufacturer dedicated to crafting experiences and products that contribute to places where people want to be.

“Our time to value with VMware Carbon Black was almost instantaneous. I’m spending less time tracking down false positives and spending more time triaging and acting on legitimate threats,” said Jeremy Wilkins, Security Administrator, OFS. “We don’t bog down our internal network with legacy virus updates.”

VMware Carbon Black Cloud delivers cloud native endpoint, workload, and container protection that combines the intelligent system hardening and behavioral prevention needed to help retailers stay one step ahead of attackers.

VMware at NRF 2022

At Retail’s Big Show, here’s where you can find VMware:   

For more on how VMware is helping global retailers innovate and transform, check out:

VMware Survey Methodology

VMware conducted online surveys with retail executives exploring recent trends. In June 2021, 65 global retail technology executives participated in the executive pulse survey. In September 2021, 110 global retail technology executives participated in the executive pulse survey.

Sources & Disclosures
  1. VMware Q2 Executive Pulse, June 2021
  2. VMware Q3 Executive Pulse, September 2021

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Media Contact

Samantha Mayowa, VMware Global Communications, + 1 (781) 552-3062, smayowa@vmware.com