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I was delighted to attend Mobile World Congress 25 (MWC25) in Barcelona last week. The event brought together telecommunications industry leaders from around the world, including many from Asia Pacific. It featured fascinating presentations about technology trends and innovation reshaping the industry. Broadcom’s team was part of the lineup, leading a great session about on-device […]

MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization - Broadcom News &amp; Stories - EMEA

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MWC 2025: Rethinking Infrastructure for Long-Term Agility, Security, and Monetization

Broadcom News &amp; Stories - EMEA

Automation is revolutionizing industries worldwide, and finance is no exception. Loomis, a global leader in cash-handling products and services, understands the power of automation to drive efficiency and innovation. With a rich 170-year history, Loomis, headquartered in Sweden and serving 27 countries, continues to evolve, embracing technology to optimize operations and maintain its competitive edge. […]

Cash and ATM Handling Global Leader Loomis Stays on Top of IT Operations with Automation Provided by VMware Cloud Foundation - Broadcom News &amp; Stories - EMEA

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Cash and ATM Handling Global Leader Loomis Stays on Top of IT Operations with Automation Provided by VMware Cloud Foundation

We're pleased to announce our Broadcom Partner Awards, where we recognize key partners for their accomplishments and contributions in 2024.

Broadcom 2024 Partner Awards

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Broadcom 2024 Partner Awards: Driving Innovation and Excellence in Execution

The Broadcom Knights event in Orlando last month was nothing short of extraordinary. As a Broadcom Knight with a specialty in VMware Cloud Foundation (VCF), I had the privilege of joining fellow technical experts from around the world to engage in deep discussions and gain exclusive insights into the next version of VCF, as well […]

An Unforgettable Experience at the Broadcom Knights Event in Orlando - Broadcom News &amp; Stories - EMEA

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An Unforgettable Experience at the Broadcom Knights Event in Orlando

As fashion retailers compete across their bricks-and-mortar and online stores, it has become critical to establish an adaptive IT infrastructure. Point of Sale (POS) terminals must operate without fail, and real-time stock updates are critical to optimize inventory management. With 430 stores in 18 countries, 75,000 employees, and a turnover of EUR €10 billion, Primark […]

Primark Fashions Cloud Future with Broadcom - Broadcom News &amp; Stories - EMEA

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Primark Fashions Cloud Future with Broadcom

Technical expertise is crucial to our customers’ success now more than ever, which is why Broadcom is making a big investment in partners who bring this expertise coupled with a strong professional services practice. Broadcom Knights, who have advanced training and certification requirements, have long been key to this success. They are masters when it […]

Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers - Broadcom News &amp; Stories - EMEA

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Broadcom Expands Popular Broadcom Knights Program to Support VCF Customers

Private cloud adoption is on the rise, and for good reasons. In his recent piece in CIO Dive, “Is private cloud having a moment?,” reporter Matt Ashare cited a few:&nbsp; mounting hyperscaler bills, proliferating data, and generative AI’s voracious appetite for compute resources. &nbsp; While the race to adopt private cloud is on, implementing a […]

Broadcom’s Take: Partner-led Services Translates to Customer Value - Broadcom News &amp; Stories - EMEA

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Broadcom’s Take: Partner-led Services Translates to Customer Value

February 18th, 2025: Broadcom Inc., today, reveals new research on the state of sovereign cloud in Europe from Johan David Michels of Queen Mary University of London. Michels’ report, titled ‘Sovereign Cloud for Europe’ and produced with support from Broadcom, unpacks growing opportunities for European Cloud Service Providers. With the new government in the European […]

Sovereign Cloud Market Surges Despite Divided Industry Definitions, Broadcom Research Finds

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The decades-long rush of businesses to digitize their business processes shows no sign of abating. Digital technology has spread across the supply chain and throughout the enterprise—with generally positive effects on business-process speed, accuracy and efficiency. Mobility, analytics-driven customization and generative AI promise to keep digital transformation a top priority for years to come. Yet, […]

Value Stream Management: The Key To Digital Transformation - Broadcom News &amp; Stories - EMEA

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Value Stream Management: The Key To Digital Transformation

Sometimes, things don’t take much to spin out of control. In 2017,&nbsp;the Fyre luxury music festival&nbsp;in the Bahamas looked like the place to be seen until people arrived to poorly set up tents, soggy DIY sandwiches and canceled musical groups. It quickly became a viral storm and an excellent example of how quickly things can […]

How To Avoid The Automation Fyre Festival - Broadcom News &amp; Stories - EMEA

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How To Avoid The Automation Fyre Festival

Current State of Network Operations As organizations have scaled their adoption of cloud-based resources and distributed workplaces have become the norm, the data center is no longer the central hub for enterprise IT. The Internet has emerged as the new enterprise IT hub. Rapid advances in networking technology have been critical to keeping pace with […]

Monitoring Cloud To Data Center - Broadcom News &amp; Stories - EMEA

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Monitoring Cloud To Data Center

You’re reading this because you’re likely interested in the topic and curious about how to unlock the full potential of this technology for your organisation. But, before we get into the nuts and bolts, I would encourage you to read part one of this article series. In that article, we explored private AI as a […]

The Road to Private AI Implementation - Broadcom News &amp; Stories - EMEA

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The Road to Private AI Implementation

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Joe Baguley is the Chief Technology Officer, Field Sales, EMEA for Broadcom.  He helps develop and communicate strategy and vision with customers and partners, using his wealth of experience to help organizations reduce costs and better support users and business needs.

Joe is a recognized leader within the European technical community and is considered one of the world’s most influential IT global leaders, currently positioned 26th on Tenfold’s global list of the top 79 Chief Technology Officers. He speaks regularly at industry events, including The Economist’s Innovation Summit, to the broadcast media, including BBC World News and BBC Talking Business, and appeared in the Computer Weekly UKtech50 and the Information Age Top 50 Data Leaders.

He has played a key role in CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape.

Joe previously spent 10 years at Quest Software where he was CTO of EMEA, shaping its direction and strategy.

Joe is based in the U.K. with a remit across Europe, Middle East and Africa.

Joe Baguley

Joe Baguley is the Chief Technology Officer, Field Sales, EMEA for Broadcom.  He helps develop and communicate strategy and vision with customers and partners, using his wealth of experience to help organizations reduce costs and better support users and business needs. Joe is a recognized leader within the European technical community and is considered one of the world’s most influential IT global leaders, currently positioned 26th on Tenfold’s global list of the top 79 Chief Technology Officers. He speaks regularly at industry events, including The Economist’s Innovation Summit, to the broadcast media, including BBC World News and BBC Talking Business, and appeared in the Computer Weekly UKtech50 and the Information Age Top 50 Data Leaders. He has played a key role in CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape. Joe previously spent 10 years at Quest Software where he was CTO of EMEA, shaping its direction and strategy. Joe is based in the U.K. with a remit across Europe, Middle East and Africa.

Joe Baguley Archives - Broadcom News &amp; Stories - EMEA

Kevin Mikalsen

Kevin Mikalsen Archives - Broadcom News &amp; Stories - EMEA

Laura Falko is Head of Global Partner Programs, Marketing &amp; Experience, at Broadcom. She is responsible for leading and building the global partner program, marketing and non-technical enablement strategies across all partner routes to market for the six software divisions.

Laura Falko

Laura Falko Archives - Broadcom News &amp; Stories - EMEA

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom's strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus' experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.

Rasmus Holtet Rüsz

Rasmus Holtet Rüsz is leading Broadcom’s VCF Solution Architects Organization across Asia-Pacific &amp; Japan and is responsible for aligning the wider Solution Architect community and leading global engagement for APJ, building out Broadcom&#8217;s strategy for technical solutions selling. Bringing greater consistency and optimizing our efforts across our strategic customer’s delivering outcome &amp; drive innovation. Rasmus&#8217; experience in technical leadership roles and collaboration, having lived and worked across EMEA and Asia place him well to support the Business Model Transformation to Consumption.