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Technology is at the heart of strategic ambitions across the globe, but its success depends on more than just advanced capabilities. Effective services must be built on a foundation of trust, ensuring the responsible safekeeping of the data, applications, and services that underpin that technology’s success. Domestic or “sovereign” cloud infrastructure services play a crucial […]

Why Sovereign Cloud is here to stay - Broadcom News &amp; Stories - EMEA

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Why Sovereign Cloud is here to stay

Broadcom News &amp; Stories - EMEA

The online gaming industry is booming. With over 1.2 billion projected online gamers by 2027 (Statista), this rapid growth has brought significant opportunities as well as challenges for gaming companies. One company capitalizing on this growth is Greentube. Today it is one of the biggest online gaming development companies in Europe and a worldwide operator […]

Leading Online Gaming Provider Greentube Overcomes the Challenge of Compliant, Global Expansion with VMware Cloud Foundation - Broadcom News &amp; Stories - EMEA

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Leading Online Gaming Provider Greentube Overcomes the Challenge of Compliant, Global Expansion with VMware Cloud Foundation

As the race to advance digital economies gathers pace, European leaders face a dilemma: How to promote domestic cloud competition that reduces dependence on external providers, while ensuring European security and control over data. This was the central focus of many conversations last week, when over 500 of Europe’s leading voices on sovereign cloud met […]

Europe’s Sovereign Cloud Crossroads: Competitiveness vs Control - Broadcom News &amp; Stories - EMEA

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Europe’s Sovereign Cloud Crossroads: Competitiveness vs Control

Asia Pacific and Japan (APJ) organizations are accelerating the shift to modern private cloud – driven by rising demand for AI, data security, and scalable infrastructure.  According to Broadcom’s Private Cloud Outlook 2025: Asia Pacific and Japan, The Cloud Reset, 88% of APJ organizations trust private cloud for the security and compliance of their workloads. […]

Unlocking Customer Value with Services Partnerships in Asia Pacific & Japan  - Broadcom News &amp; Stories - EMEA

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Unlocking Customer Value with Services Partnerships in Asia Pacific &#038; Japan 

When we formed the VMware Cloud Foundation (VCF) Division in Broadcom, we set out with a singular mission: deliver the industry’s best modern private cloud platform for our customers. This was in direct response to what we were hearing from customers. They were, and continue to be, concerned about the skyrocketing costs of the public […]

Raising the Bar on Private Cloud – Announcing VMware Cloud Foundation 9.0 - Broadcom News &amp; Stories - EMEA

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Raising the Bar on Private Cloud – Announcing VMware Cloud Foundation 9.0

When Brenda Emerson talks about technology, it’s rarely in the abstract. Whether it’s cloud strategy, digital channels, or the VMware User Group that she leads, she always comes back to people: how they connect, how they solve problems together, and how they move each other forward. Her people-first mindset isn’t surprising. Emerson is the chief […]

VMUG President Helps Write the Group’s Next Chapter - Broadcom News &amp; Stories - EMEA

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VMUG President Helps Write the Group’s Next Chapter

Across Europe, the Middle East, and select regions in Asia Pacific, organizations are increasingly prioritizing &#8220;sovereign cloud&#8221; solutions to gain greater control and independence over their IT infrastructure and data. ​ This shift is driven by heightened German vertical data privacy regulations (like BDSG to the E-Health Act and Social Code/SGB), concerns about reliance on […]

How Arvato Systems Used VMware Cloud Foundation to Deliver a Sovereign Cloud Solution for kubus IT - Broadcom News &amp; Stories - EMEA

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How Arvato Systems Used VMware Cloud Foundation to Deliver a Sovereign Cloud Solution for kubus IT

Cloud computing has been viewed as a desired operating model for well over a decade now, as organizations looked to modernize infrastructure and applications and compete digitally. It is not hard to find opinions about cloud technology and its degrees of adoption. The industry conversation about cloud ranges from extolling the virtues of public cloud […]

Introducing the Private Cloud Outlook 2025 : The Cloud Reset - Broadcom News &amp; Stories - EMEA

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Introducing the Private Cloud Outlook 2025 : The Cloud Reset

We’ve long believed that merchants shouldn’t have to choose between strong fraud protection and smooth customer experiences. That belief is driving our newest innovations in card-not-present (CNP) payments, and in a recent pilot with Square, Arcot by Broadcom proved just how powerful smarter, frictionless authentication can be. False declines have quietly become one of the […]

Fewer Declines, More Approvals: Arcot’s 3DS Pilot Proves the Power of Better Data - Broadcom News &amp; Stories - EMEA

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Fewer Declines, More Approvals: Arcot’s 3DS Pilot Proves the Power of Better Data

We are delighted to announce our Broadcom VMware Cloud Service Provider (VCSP) Partner Awards, recognizing key partners for their outstanding 2024 accomplishments and contributions helping customers rapidly achieve their business objectives by unlocking the value of VMware Cloud Foundation. Our winning partners spanning the globe played key roles in driving growth, innovation, go-to-market execution excellence, […]

Broadcom 2024 VMware Cloud Service Provider Partner Awards: Accelerating Customer Time to Value - Broadcom News &amp; Stories - EMEA

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Broadcom 2024 VMware Cloud Service Provider Partner Awards: Accelerating Customer Time to Value

Scale-Up Is Simple. Ethernet Makes It Smarter. - Broadcom News &amp; Stories - EMEA

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Scale-Up Is Simple. Ethernet Makes It Smarter.

As I meet with our customers, a common theme is emerging: how can Broadcom help us attain our pressing business objectives as fast as possible &#8211; full stop. Not only is VMware Cloud Foundation (VCF) critical to customers&#8217; success but getting it fully deployed is even more important. When fully deployed, customers can be more […]

Partners Are All In on Helping Customers Realize Faster Time to Value - Broadcom News &amp; Stories - EMEA

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Partners are All In on Helping Customers Realize Faster Time to Value

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Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances.
Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad

Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances. Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company&#8217;s evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad Archives - Broadcom News &amp; Stories - EMEA

Christian Schwarz

Christian Schwarz Archives - Broadcom News &amp; Stories - EMEA

Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers.

Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing.

Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.

Krish Prasad

Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers. Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing. Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.

Krish Prasad Archives - Broadcom News &amp; Stories - EMEA

Martin Hosken

Martin Hosken Archives - Broadcom News &amp; Stories - EMEA

Matt Cooke

Matt Cooke Archives - Broadcom News &amp; Stories - EMEA

Regan McGrath

Regan McGrath Archives - Broadcom News &amp; Stories - EMEA

Richard Munro

Richard Munro Archives - Broadcom News &amp; Stories - EMEA

Sylvain Cazard is the President for Asia Pacific and Japan, Broadcom. In this role, Cazard oversees the Broadcom software portfolio of business-critical enterprise software that modernizes, optimizes, and protects the world’s most complex hybrid IT environments. A 15-year VMware veteran and joining Broadcom through the acquisition of VMware, Cazard has held various senior leadership roles in both Asia Pacific and Japan as well as Europe, the Middle East and Africa. With more than 25 years’ hi-tech experience, Cazard started his career with SAP Business Objects in Europe, progressing through various management and sales positions in France and Iberia. Cazard graduated from the École Centrale with a degree in engineering, mechanics and computer science. He also holds an executive MBA in general management from Stanford University.