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Human Resources and People Networking Concept

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Intelligent Connectivity and Smart Systems: The Core of Tomorrow’s AI Infrastructure

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AI is transforming enterprise IT strategies, driving a renewed focus on private cloud infrastructure. As organizations navigate growing data sensitivity, compliance demands, and the need for consistent performance, modern private clouds are emerging as the optimal foundation for next-generation workloads, from virtual machines and containers to AI and machine learning applications.

The AI Advantage: Running Next-Gen Workloads in Private Cloud Environments - Broadcom News &amp; Stories - EMEA

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The AI Advantage: Running Next-Gen Workloads in Private Cloud Environments

Broadcom News &amp; Stories - EMEA

Following VMware Explore 2025, Broadcom reaffirmed its commitment to empowering partners to drive customer innovation. As organizations accelerate digital transformation and adopt Private Cloud strategies, Broadcom’s three-part Partner Mission focuses on collaboration, enablement, and sustainable growth.

Driving Success Together: Broadcom’s Partner Mission - Broadcom News &amp; Stories - EMEA

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Driving Success Together: Broadcom’s Partner Mission

Broadcom announced that CNAF has selected VMware Cloud Foundation (VCF) to accelerate its digital transformation.

CNAF Accelerates Digital Transformation with VMware Cloud Foundation

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CNAF Accelerates Digital Transformation with VMware Cloud Foundation to Ensure Security, Sovereignty, and Performance for Beneficiaries

For more than a decade, cloud strategy debates often boiled down to a binary choice: public versus private. But by 2025, that conversation has changed, and enterprises are choosing their cloud environments based on the needs of individual workloads. With security and compliance top of mind, that choice is pointing to private cloud. The Private […]

The Security Imperative - Broadcom News &amp; Stories - EMEA

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The Security Imperative

The cloud landscape is constantly evolving, and at Broadcom, our commitment is to deliver on the promise of the private cloud. This requires precision and a deep focus on delivering customer value. Coming out of VMware Explore 2025, and with the availability of VMware Cloud Foundation (VCF) 9.0, we are on the right path.  To […]

Shaping the Future of VMware Cloud Foundation: Broadcom’s Focused Strategy for VMware Cloud Service Providers - Broadcom News &amp; Stories - EMEA

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Shaping the Future of VMware Cloud Foundation: Broadcom’s Focused Strategy for VMware Cloud Service Providers

An oversimplified approach I have taken in the past to explain wisdom is to share that “We don’t know what we don’t know until we know it.” This absolutely applies to the fast-moving AI space, where unknowingly introducing legal and compliance risk through an organization’s use of AI is a top concern among IT leaders.&nbsp; […]

Legal-Ready AI: 7 Tips for Engineers Who Don’t Want to Be Caught Flat-Footed - Broadcom News &amp; Stories - EMEA

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Legal-Ready AI: 7 Tips for Engineers Who Don’t Want to Be Caught Flat-Footed

Justin Sider, CIO, Belay, shares his experience with VMUG and how the group offers a place to learn, connect, and challenge yourself.

From Park Ranger to CIO: Justin Sider on the Power of Community

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What comes to mind when you think about organisational resilience? For many, it’s about safeguarding their business against disruptions such as physical system failures—as seen recently in Spain—natural disasters, or cyber threats, with cybersecurity often taking centre stage. In fact, according to Deloitte, four-fifths of survey respondents (79%) believe their company should create a chief […]

Organisational resilience: We need to think beyond cyber attacks - Broadcom News &amp; Stories - EMEA

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Organisational resilience: We need to think beyond cyber attacks

For more than a decade, cloud migration was viewed as a one-way journey. Applications, especially modern ones, were expected to either “move out” or be built-natively in the public cloud and stay there. But savvy organizations are evolving their cloud strategy to place each workload in the cloud environment that best meets its needs. More […]

The Great Migration: Why Workloads Are Coming Home to Private Cloud - Broadcom News &amp; Stories - EMEA

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The Great Migration: Why Workloads Are Coming Home to Private Cloud

Broadcom Customer Achievement Awards recognize and celebrate our customers’ successes leveraging innovative solutions to improve operations, future-proof infrastructure and drive business outcomes. This year, Broadcom has recognized the United States Senate Federal Credit Union (USSFCU) with the Innovator award. Innovators are visionary customers who embrace VMware solutions to maximize benefits across organizations. Read more about this innovator below. […]

USSFCU: Powering Financial Wellness with Broadcom’s Private Cloud and Private AI - Broadcom News &amp; Stories - EMEA

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USSFCU: Powering Financial Wellness with Broadcom’s Private Cloud and Private AI

Today at the VMware Explore 2025 General Session, we shared several exciting private AI developments. It’s been three years since we first introduced private AI as an important market category. While we have our own offering, we always knew that private AI was bigger than Broadcom. The need to be able to deploy and operate […]

Exciting News for Private AI at VMware Explore 2025 - Broadcom News &amp; Stories - EMEA

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Exciting News for Private AI at VMware Explore 2025

Architecting AI Software at Broadcom: A Conversation with Tasha Drew - Broadcom News &amp; Stories - EMEA

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Architecting AI Software at Broadcom: A Conversation with Tasha Drew

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Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances.
Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad

Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances. Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company&#8217;s evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad Archives - Broadcom News &amp; Stories - EMEA

Brian Moats

Brian Moats Archives - Broadcom News &amp; Stories - EMEA

Chris Wolf

Chris Wolf Archives - Broadcom News &amp; Stories - EMEA

Joe Baguley is the Chief Technology Officer, Field Sales, EMEA for Broadcom.  He helps develop and communicate strategy and vision with customers and partners, using his wealth of experience to help organizations reduce costs and better support users and business needs.

Joe is a recognized leader within the European technical community and is considered one of the world’s most influential IT global leaders, currently positioned 26th on Tenfold’s global list of the top 79 Chief Technology Officers. He speaks regularly at industry events, including The Economist’s Innovation Summit, to the broadcast media, including BBC World News and BBC Talking Business, and appeared in the Computer Weekly UKtech50 and the Information Age Top 50 Data Leaders.

He has played a key role in CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape.

Joe previously spent 10 years at Quest Software where he was CTO of EMEA, shaping its direction and strategy.

Joe is based in the U.K. with a remit across Europe, Middle East and Africa.

Joe Baguley

Joe Baguley is the Chief Technology Officer, Field Sales, EMEA for Broadcom.  He helps develop and communicate strategy and vision with customers and partners, using his wealth of experience to help organizations reduce costs and better support users and business needs. Joe is a recognized leader within the European technical community and is considered one of the world’s most influential IT global leaders, currently positioned 26th on Tenfold’s global list of the top 79 Chief Technology Officers. He speaks regularly at industry events, including The Economist’s Innovation Summit, to the broadcast media, including BBC World News and BBC Talking Business, and appeared in the Computer Weekly UKtech50 and the Information Age Top 50 Data Leaders. He has played a key role in CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape. Joe previously spent 10 years at Quest Software where he was CTO of EMEA, shaping its direction and strategy. Joe is based in the U.K. with a remit across Europe, Middle East and Africa.

Joe Baguley Archives - Broadcom News &amp; Stories - EMEA

Prashanth leads Marketing for VCF Division where he oversees the overall strategy and execution for the company’s cloud infrastructure &amp; AI software (compute, storage, network, automation, management) portfolio spanning private cloud and clouds from hyperscalers and service provider partners.