Broadcom’s Advantage Partner Program: A Clear Roadmap to Partner Success and Customer Impact
Broadcom has made significant enhancements to its Advantage Partner Program, designed to drive customer success through deeper partner engagements in the VMware ecosystem. The program is structured to provide a clear pathway to success for partners while driving greater customer value. Building a High-Impact Partner Ecosystem The foundation of the program enhancements centers on a […]
3 Keys to Defining Data Sovereignty: Security, Privacy, and Portability
Data sovereignty has emerged as a critical concern for businesses and governments, particularly in Europe and Asia. With increasing data privacy and security regulations, geopolitical factors, and customer demands for transparency, customers are seeking to maintain control over their data and ensure compliance with national or regional laws. However, defining and achieving data sovereignty goes […]
Embracing Sovereignty in the Cloud: Opportunities for Europe’s Digital Future
The realm of technology is advancing rapidly, and at the core of this transformation is cloud computing, reshaping the way industries operate and innovate. The European Union and many of its member states have placed a pronounced emphasis on cloud sovereignty, with an increasing focus on ESG principles, control over potentially disruptive technologies, and corporate […]
How VMware Sovereign Cloud Service Providers Can Help Customers Navigate the New EU Corporate Sustainability Due Diligence Directive
In the wake of the European Union’s adoption of the Corporate Sustainability Due Diligence Directive (CSDDD), companies of all sizes are facing a new era of accountability. The directive, which came into force in May 2024, sets a precedent for corporate responsibility, mandating large companies to conduct thorough due diligence across their supply chains and […]
Building a Simplified & Stronger Advantage Program for VMware by Broadcom
The future of VMware by Broadcom is here. In November 2023, Broadcom announced that we completed our acquisition of VMware, advancing Broadcom’s strategy to build the world’s leading infrastructure technology company. As part of those efforts, we have invited all active VMware resell partners (more than 18,000) to participate in the Broadcom Advantage Partner Program. […]
Capturing the Value of Generative AI in the Enterprise
It was only a few short months ago that our industry encountered the equivalent of a shot heard around the world: the launch of ChatGPT-3.5 beta. Since then, we’ve been immersed in a historic feeding frenzy of interest, innovation and investment in artificial intelligence, specifically generative AI. I’m old enough to remember previous AI hype […]