Broadcom Staff

The computing landscape has broadened significantly in recent years, with many more types and styles of computers powering new business processes, resulting in the need for organizations to redesign and modernize their existing systems.

Mainframes run many significant commercial applications and are a key part of strategic investments for digital transformation, hybrid cloud computing, APIs, and, more recently, a rapidly growing number of generative AI and agentic AI projects.

Broadcom has made significant enhancements to its Advantage Partner Program, designed to drive customer success through deeper partner engagements in the VMware ecosystem. The program is structured to provide a clear pathway to success for partners while driving greater customer value.  Building a High-Impact Partner Ecosystem The foundation of the program enhancements centers on a […]

Data sovereignty has emerged as a critical concern for businesses and governments, particularly in Europe and Asia. With increasing data privacy and security regulations, geopolitical factors, and customer demands for transparency, customers are seeking to maintain control over their data and ensure compliance with national or regional laws. However, defining and achieving data sovereignty goes […]

The realm of technology is advancing rapidly, and at the core of this transformation is cloud computing, reshaping the way industries operate and innovate. The European Union and many of its member states have placed a pronounced emphasis on cloud sovereignty, with an increasing focus on ESG principles, control over potentially disruptive technologies, and corporate […]

In the wake of the European Union’s adoption of the Corporate Sustainability Due Diligence Directive (CSDDD), companies of all sizes are facing a new era of accountability. The directive, which came into force in May 2024, sets a precedent for corporate responsibility, mandating large companies to conduct thorough due diligence across their supply chains and […]

The future of VMware by Broadcom is here. In November 2023, Broadcom announced that we completed our acquisition of VMware, advancing Broadcom’s strategy to build the world’s leading infrastructure technology company.  As part of those efforts, we have invited all active VMware resell partners (more than 18,000) to participate in the Broadcom Advantage Partner Program. […]

A key theme at the Mobile World Congress (MWC) 2023 held in Barcelona earlier this year was ‘5G Acceleration’. The global event focused on how 5G is redefining industries across the world with many capabilities showcased that could well accelerate the adoption of 5G networks. In our region too, 5G is gaining momentum. According to […]

It was only a few short months ago that our industry encountered the equivalent of a shot heard around the world: the launch of ChatGPT-3.5 beta. Since then, we’ve been immersed in a historic feeding frenzy of interest, innovation and investment in artificial intelligence, specifically generative AI. I’m old enough to remember previous AI hype […]

In turbulent economic times, people and businesses turn to banks for support. But many institutions struggle to deal with rapidly changing customer expectations whilst keeping up with the latest technology. ABN AMRO is on a journey to leave legacy technology behind and become a more personal bank in the digital age. ABN AMRO is a […]

With a large amount of sensitive data now hosted in the cloud, data sovereignty is becoming an increasingly powerful influence over an organisation’s future cloud strategy. This is the finding of recent research we conducted with IDC, the corresponding report to which can be found here. This blog is the second in a two-part series, […]