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Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances.
Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

Ahmar Mohammad

Brad Tompkins

Joe Baguley is the Chief Technology Officer, Field Sales, EMEA for Broadcom.  He helps develop and communicate strategy and vision with customers and partners, using his wealth of experience to help organizations reduce costs and better support users and business needs.

Joe is a recognized leader within the European technical community and is considered one of the world’s most influential IT global leaders, currently positioned 26th on Tenfold’s global list of the top 79 Chief Technology Officers. He speaks regularly at industry events, including The Economist’s Innovation Summit, to the broadcast media, including BBC World News and BBC Talking Business, and appeared in the Computer Weekly UKtech50 and the Information Age Top 50 Data Leaders.

He has played a key role in CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape.

Joe previously spent 10 years at Quest Software where he was CTO of EMEA, shaping its direction and strategy.

Joe is based in the U.K. with a remit across Europe, Middle East and Africa.

Joe Baguley

Krish Prasad is the Senior Vice President and General Manager of Broadcom’s VMware Cloud Foundation Division where he oversees the company’s multi-cloud Infrastructure software portfolio that spans Private Clouds and Clouds from Service Provider partners and Hyperscalers.

Before joining Broadcom, Mr. Prasad served as Senior Vice President and General Manager of the VMware Cloud Infrastructure Business Group (CIBG) and previously led the VMware vSphere business. He drove the strategy, roadmap and delivery of the SDDC cloud platform that powers VMware Cloud and led a wide range of functions including Product Management, Engineering, Cloud Operations, SRE and Product Marketing. 

Mr. Prasad has more than 30 years of experience in the enterprise software business across both R&amp;D and general management. Prior to VMware, he held senior and executive management positions with HPE and BMC Software.  

Krish Prasad

Purnima Padmanabhan is Vice President and General Manager of Broadcom’s Tanzu Division. Prior to joining Broadcom, she was Senior Vice President and General Manager of VMware’s Modern Applications &amp; Management Business and was responsible for application modernization, cloud native application development and multi-cloud management. She previously led the company’s Cloud Management Business.

Ms. Padmanabhan has extensive experience building and launching innovative products in cloud infrastructure, security and enterprise mobility. Prior to joining VMware, she was CEO of Cavirin, a cloud security company, where she drove a turnaround. She was previously COO of MokaFive, a desktop virtualization company, and was responsible for global product operations.

Ms. Padmanabhan holds an MBA from Stanford University and an M.S. in Computer Engineering from University of Southern California.

Purnima Padmanabhan

Tamar Brooks

News

VMUG at VMware Explore Barcelona

Broadcom’s Approach to Sovereign Cloud: Enabling Innovation and Control for Customers

Reflections from Explore Barcelona and the Challenges of Modern App Delivery

Customer Outcomes Drive Our Private Cloud Strategy

Broadcom Unveils VeloRAIN, an Industry-First for Robust AI Networking Beyond the Data Center

Broadcom and Telia Announce Expanded Partnership to Further Transform Telco and Cloud Infrastructure

VMware Cloud Foundation Delivers a Private Cloud Platform to Accelerate Customers’ AI, Sovereignty and Security Outcomes

The State of the VMware Cloud Foundation Partner Ecosystem

Deutsche Telekom and Broadcom Expand Partnership

Modern App Delivery Requires a Continuous Approach to Security

Customer-for-life Mindsets: and How Partners Can Lead the Way

Three ways Private AI puts organisations in the driving seat for innovation