The Asia Pacific and Japan (APJ) region is one of the most diverse and rapidly evolving markets in the world. With advanced economies alongside developing and emerging nations, the APJ region has a dynamic set of cultures, currencies, languages, and business practices. This diversity, together with its rapid pace of technological adoption, presents immense opportunities for both partners and customers to thrive. In fact, top partners in this region have achieved record revenues, with most of the APJ top 100 partners growing faster than their peers within APJ.
The Shift from Public to Private Cloud
Over the past few years, the APJ market has undergone a sea change. Organizations are adopting advanced technologies at an unprecedented rate, often outpacing partners and technology providers. For example, leading banks in Asia are adopting technology faster than anyone that we've seen in the past five years. This shift demands that partners stay proactive, agile, and aligned with customer needs. As a result, the role of partners has evolved from being transactional to becoming trusted advisors throughout the customer lifecycle and enablers of growth. Partners must invest in their capabilities to deliver real world outcomes for customers.
Two key trends are shaping customer demands in the APJ region:
- Workload migration to private cloud: Many customers who moved to public cloud environments a decade ago are now reevaluating their strategies. The demand for tighter data sovereignty, stricter privacy compliance, and efficient management of static workloads is compelling organizations to repatriate workloads to private clouds, while still seeking to preserve the agility and experience of the public cloud.
- AI adoption: APJ is at the forefront of AI adoption, with countries like China, India, Japan, and Singapore taking the lead. Customers are increasingly adopting small language models (SLMs) rather than large language models (LLMs) and training them in private data centers due to data sovereignty concerns. This shift is driving demand for modern private cloud infrastructures that can support Kubernetes workloads, legacy systems, and private AI workloads seamlessly.
Modern Private Cloud: A Key to Success
To meet these evolving demands, customers are seeking modern private cloud experiences that offer virtualization, consistent management, and streamlined operations. Broadcom and our partners are focused on delivering three essential capabilities:
- Virtualizing infrastructure: Helping customers improve efficiency and reduce total cost of ownership (TCO) by virtualizing their entire infrastructure—compute, storage, and network.
- Management and visibility: Building a management layer that provides full visibility and control, enabling customers to align IT costs with business needs.
- Unified workload support: Creating a modern private cloud platform that supports legacy workloads, Kubernetes workloads, and AI workloads under the same infrastructure without heavy investments in new systems.
AI is transitioning from being a tool for efficiency to a driver of innovation. Partners play a pivotal role in helping customers build modern private cloud experiences that support AI adoption. For instance, a major consumer company in China used VMware Cloud Foundation (VCF) to deploy AI-powered agricultural robots and launch comprehensive AI services within a year, showcasing the transformative potential of modern private cloud solutions.
VMware Cloud Foundation: Powering Innovation
VCF is at the heart of the shift toward modern private cloud infrastructure. As customers move workloads back from public clouds due to TCO concerns and data sovereignty requirements, VCF provides a unified solution through a single platform. With many of our APJ customers already investing in VCF, the focus is now on helping them realize the full value of their investments.
VCF enables virtualization of entire infrastructures, improves efficiency, and offers public cloud-like experiences in private data centers. It also supports diverse workloads, including legacy, Kubernetes-based, and generative and agentic AI applications, on top of a single infrastructure.
Empowering Partners Through Deep Investment and Enablement
Broadcom is deepening its commitment to partner success in APJ, evolving beyond traditional training to a model of targeted investment and enablement. Our focus is to rapidly equip partners with the specialized expertise, tools, and resources required to drive meaningful business outcomes and accelerate VCF adoption. We are doing this by extending the same proven content, systems, and programs that power Broadcom’s internal success directly to our partners, removing barriers and enabling them to operate with greater speed, confidence, and impact.
This comprehensive approach spans both high-touch engagement and scalable learning. Through programs like Broadcom Knights, we provide dedicated, hands-on support, complemented by flexible skilling models that meet partners where they are. Our Activate series delivers continuous enablement through live, expert-led sessions alongside self-paced, on-demand learning. In parallel, we invest in regional in-person experiences, including targeted workshops, partner seminars, master classes, and immersive boot camps, designed to build real-world capability. These efforts are enabling partners to confidently position themselves as trusted advisors for modern private cloud and AI adoption. Strong early feedback, including from our inaugural South Korea boot camp and continued momentum into Bangkok this May, reinforces the impact of this hands-on, outcome-driven model.
A Proven Path Forward
The APJ region is emerging as a key growth engine for innovation, driven by rapid technology adoption and the accelerating importance of AI. Broadcom is committed to enabling our partners with the capabilities, resources, and alignment needed to lead in this transformation. Together, we are helping customers unlock the full value of their investments, operationalize modern private cloud, and confidently adopt AI, delivering measurable business outcomes at scale.