David Bruce

David Bruce is Principal of Cybersecurity Product Marketing in the Mainframe Software Division at Broadcom, bringing over 45 years of experience in solving complex business challenges. With a unique blend of sales and marketing expertise, he has held senior roles at both IBM and Broadcom, focusing on aligning product strategy with customer needs. David is known for his ability to simplify complex concepts and communicate clear, actionable insights that enable better decisions. He is a frequent contributor to industry discussions on cybersecurity and compliance, emphasizing the importance of human-centric marketing in today's noisy landscape. David shares his insights regularly through blogs and podcasts.