In today’s fast-paced tech landscape, organizations are seeking solutions that deliver clear value. This can range from reducing costs and optimizing operations, to accelerating developer velocity or improving data security and resilience. Broadcom remains laser-focused on delivering innovative technology, empowering its partners to drive measurable business outcomes for customers. In this latest blog in our partner success series, we’ll examine how Broadcom partners unlock value for customer technology investments.
Broadcom Partners Help Customers Unlock Technology investments
Optimizing IT investments is a common customer challenge. Emily Harnish, Chief Marketing Officer for Pellera Technologies, a Broadcom partner, notes that customers often face a “decision paralysis” because they have so many tools. “We help them navigate this complexity to get unstuck and achieve their business objectives.”
Darin Sanders, CRO for Novacoast, a Broadcom partner, emphasizes the value of unlocking underutilized product features, “Oftentimes there’s integration points that [customers] don’t realize are there. By showing them the integration points between different products, customers are not only happier and want to keep the product but also may even want to deploy it further across the enterprise.”
The Challenge: Improving Operational Efficiency, Reducing Costs
A 5,000-employee DACH-operating financial services company in the e-payments sector serving retail customers and online businesses approached ITQ seeking to modernize their data center and reduce costs. The project involved migrating from VMware vSphere to a full private cloud based on VMware Cloud Foundation (VCF).
"There were separate teams for storage, networking and other infrastructure components that were working in isolation. The company wanted to improve efficiencies, while, at the same time, improve the quality of services,” said Yahya Zahedi Fard, Solution Architect and Broadcom Knight at ITQ Germany. “They also weren’t using automation. Instead, they were using ticket-based processes, which slowed down their go-to-market significantly.”
First, ITQ led extensive workshops with the customer’s network, automation, and storage teams to demonstrate how VCF could consolidate IT silos and improve automation without eliminating jobs. ITQ implemented a proof of concept, followed by production deployment, ultimately migrating all workloads from stand-alone vSphere to VCF. The modernization included migrating from centralized SAN storage to hyperconverged infrastructure (HCI), implementing self-service portals to replace ticket-based processes, and adding micro-segmentation for enhanced security.
This transformation achieved a 27% total cost of ownership reduction and dramatically reduced VM provisioning time from one week to four hours through automation and self-service portal. The project also involved migrating two petabytes of data to the new vSAN cluster and establishing ongoing managed services with ITQ’s team handling daily operations.
Other key benefits included:
• Eliminated IT Silos: Broke down organizational barriers between dedicated storage, networking, and other specialist teams that previously operated in isolation with ticket-based processes.
• Improved Service Quality: Enhanced management quality and service delivery to their retail and e-payment customers while simultaneously reducing operational costs.
• Faster Time-to-Market: Implemented standardized automation processes that significantly accelerated their ability to deliver services to market, replacing slow ticket-based workflows.
• Increased Team Capacity: Freed up internal IT staff to focus on higher-value activities like application landscape development and customer maturation, rather than basic platform operations.
• Enhanced Operational Efficiency: Transitioned daily platform operations to ITQ's managed service provider team, allowing the customer's teams to concentrate on strategic initiatives.
The ITQ team, including two Broadcom Knights—Zahedi Fard and his colleague IT Consultant Simon Stutgens—leveraged their deep technical expertise and close partnership with Broadcom to ensure successful implementation. The customer's satisfaction is evident in their continued engagement with ITQ for ongoing managed services and their planned migration to VMware Cloud Foundation 9.
The Broadcom Advantage: A Comprehensive Approach
The project successfully modernized the customers’ data center infrastructure while maintaining full regulatory compliance requirements for this financial services company. What set this project apart was ITQ’s holistic approach, which engaged stakeholders across multiple departments, including finance, IT administration, and controlling, to manage cultural and process changes. This ensured the solution was not only technically sound but also aligned with the customer’s business goals.
As businesses navigate the complexities of modern IT, Broadcom partners like ITQ, Pellera Technologies, and Novacoast are proving that the right tools and expertise can unlock new levels of efficiency and value.
Read more about our partner stories here.