Earlier today, Krish Prasad, senior vice president and general manager of the VCF Division at Broadcom, reflected on our vision for the modern private cloud and the momentum Broadcom is seeing in customer adoption of VMware Cloud Foundation (VCF). I want to make it clear that Broadcom’s global partner team is fully aligned to this vision and the VCF product strategy. We are enabling customers to modernize IT, accelerate AI adoption, and strengthen cyber resilience, all through a unified private cloud platform that fuels innovation.
Throughout this 18 month journey with VMware as part of Broadcom, we have been assessing how we elevate and support partners that share our vision, invest in building modern private cloud expertise, and help customers unlock the full value of the VCF platform. We believe modern private clouds can create meaningful outcomes for customers of all sizes. That’s why we are focused on identifying partners who extend their expertise beyond large enterprises, standing up dedicated practices that scale across small and medium-sized businesses (SMBs). Value-based solution providers bring differentiated experiences to every customer they serve, helping maximize adoption, impact, and success across the board.
As we move into this next phase of accelerating VCF adoption and capturing the momentum that’s been created, we are undertaking a comprehensive review of our VMware partner ecosystem. We’re looking at which partners are driving measurable impact, executing on platform transformation, and delivering professional services. We want to better understand the capabilities and attributes of partners that have traction with customers and are successfully driving the business, and apply those as standards to which all partners must adhere. As we consider changes, it’s imperative to our customers that we move quickly. We have to make sure that our partner ecosystems can support our vision and the opportunities we’ve created for customers to modernize their private cloud with VCF.
Elevating and Rewarding Invested Partners
Our goal is simple: we want to elevate and reward the partners that have invested in the essential capabilities our mutual customers require to succeed with VCF. As Krish emphasized, VCF is not a transactional product — it is a complete private cloud solution. As I’ve shared in previous blogs, we need proven partners that facilitate transformational journeys for customers inclusive of presales advisory, proof of concepts, and deployment. These partners are aligned with our vision and are making significant investments in skills with dedicated resources that drive customer success.
Our customers need such partners who are all-in, from design and implementation to optimization and on-going support. We will prioritize investments, resources, and program benefits toward those value-based partners who show they are ready to enable customers’ success.
Driving Continuous Program Evolution
To deliver on this commitment, we are carefully assessing Broadcom’s partner program incentives, enablement tools, requirements, and program tiering structure to ensure they are aligned with our evolving business priorities and the needs of our customers. Our goal is to move quickly through this so that every aspect of the Broadcom partner program and go-to-market strategy supports our customers’ needs now and in the future.
I want to thank every partner who has already stepped up to this challenge as we enter the second half of Broadcom FY25. You are showing what’s possible. I’m excited to continue strengthening our ecosystem, evolving our partner programs, and building the highest-performing partner community for the future.