Author Spotlight

Ahmar Mohammad

Vice President, Partners, Managed Services, and Solutions GTM, VCF Division at Broadcom

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About

Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances. Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

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Broadcom VMware Cloud Service Provider (VCSP) Partner Awards

Broadcom 2024 VMware Cloud Service Provider Partner Awards: Accelerating Customer Time to Value

We are delighted to announce our Broadcom VMware Cloud Service Provider (VCSP) Partner Awards, recognizing key partners for their outstanding 2024 accomplishments and contributions helping customers rapidly achieve their business objectives by unlocking the value of VMware Cloud Foundation. Our winning partners spanning the globe played key roles in driving growth, innovation, go-to-market execution excellence, […]

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Cloud Service Providers Unlock the Value of VMware Cloud Foundation with Managed Services

The momentum we’re seeing for VMware Cloud Foundation (VCF) among our customers is both strong and measurable. As VCF Division General Manager Krish Prasad remarked in his recent blog, we have surpassed even our own ambitious expectations. I am equally impressed by how our most dedicated and strategic VMware Cloud Service Providers (VCSP) partners are […]

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The State of the VMware Cloud Foundation Partner Ecosystem

349 days. Just under a year. That’s how long we have been on this journey to become the new VMware as part of Broadcom. So as we approach the one year anniversary of the acquisition, let’s reflect on where we’ve come from and where we are headed.  As I’ve noted before, when we stepped back […]

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Continuing to Simplify and Optimize through Cloud Service Providers

A Simplified Route and a Simplified Solution Earlier this week, Broadcom’s President and CEO Hock Tan and Vice President of Global Partner and Commercial Sales Cindy Loyd each shared their perspectives on the progress we’re making with VMware’s modernized product offerings and our different routes to market, and one theme stands out: Simplification. In the […]

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Opening More Opportunities for VMware Cloud Service Providers

Last month I had the opportunity to provide a comprehensive update on our new Broadcom Advantage Partner Program for VMware Cloud Service Provider (VCSP) partners, and since that time, the response from our partner community has been tremendous. Many VCSP Pinnacle Partners have announced their expanded relationship with Broadcom, and hundreds of our partners have […]

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A New Era for VMware Cloud Service Provider Partners Begins

Broadcom’s strategy is to drive adoption of our full stack VMware Cloud Foundation as the best subscription-based private cloud platform for our customers’ innovation. We will rely heavily on partners to help customers transform their business with our private cloud infrastructure. Our goal is to accelerate innovation, enhance customer value, and optimize profitability and market […]