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VMware Explore 2024 Barcelona takes place Nov 4-7.

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Ahmar is Vice President for Partners and Advanced Solutions Sales at Broadcom, leading strategic partnerships to drive growth, innovation, and market leadership with the partner ecosystem, across Cloud Service Providers, OEMs, Hyperscalers, and Technology Alliances.
Prior to this role, Ahmar led the Global Transformation Office at VMware, where he orchestrated the company's evolution from a software-centric model to a cloud and subscription-focused organization. His responsibilities encompassed the development and execution of various initiatives, including standardized go-to-market plays, multi-cloud offerings, and subscription conversion programs. Under his leadership, VMware witnessed significant strides in transforming to the subscription licensing model, aligning business strategies with market trends and customer needs. In past roles at VMware, Ahmar has been responsible for VMware Cloud on AWS, AWS Sales Synergy, and Cloud Economics business development. His efforts were instrumental in accelerating cloud sales motions, fostering strategic partnerships, and delivering compelling value propositions to customers. Bringing over 24 years of cloud industry experience, Ahmar has led several business development, sales, and marketing teams at Amazon Web Services and Microsoft, prior to joining VMware. A graduate of the University of Illinois, Ahmar holds majors in Information Systems and Decision Sciences.

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Latest News & Stories

Broadcom Introduces New Innovations to Accelerate Enterprise IT Modernization

Broadcom Unveils VeloRAIN, an Industry-First for Robust AI Networking Beyond the Data Center

Broadcom and Telia Announce Expanded Partnership to Further Transform Telco and Cloud Infrastructure

VMware Cloud Foundation Delivers a Private Cloud Platform to Accelerate Customers’ AI, Sovereignty and Security Outcomes

Broadcom Advances Security and Performance for VMware vDefend and Avi Load Balancer at VMware Explore 2024 Barcelona

Expanding our Private AI Ecosystem with Microsoft’s Azure AI Video Indexer

Tanzu Data Services Brings Simplified and Secure Data Management for VMware Cloud Foundation

The State of the VMware Cloud Foundation Partner Ecosystem

Building a Sustainable AI Strategy

Broadcom Announces the General Availability of VMware Tanzu Platform 10 Making it Easier for Customers to Build and Launch New Applications in the Private Cloud

Bringing More Value and Options to the VMware Cloud Foundation Portfolio

Broadcom to Host VMware Explore 2024 Barcelona for Customers and Partners